Omnichannel Lead, Walmart

B&G Foods • Bentonville, AR

20h

About The Position

The Omnichannel Lead, Walmart plays a key role in driving B&G Food’s omnichannel growth and maximizing retail media performance for Walmart. This position manages digital shelf content and product setup while developing and optimizing retail media campaigns through Walmart Connect. The role requires a balance of technical precision, cross-functional collaboration, and strategic problem-solving to deliver best-in-class online experiences for consumers.

Requirements

• Bachelor's Degree required.
• 3 years of experience in eCommerce, digital merchandising, or shopper marketing required.
• Strong understanding of digital shelf content syndication, retailer requirements, and online conversion principles.
• Proven ability to lead integrated shopper marketing programs from concept to execution.
• Excellent organizational, analytical, and communication skills.
• Adaptable to a fast-paced, cross-functional environment.

Nice To Haves

• Experience with Supplier One, Syndigo, Walmart Connect, and Scintilla preferred.

Responsibilities

• Responsible for media and search optimization, creative briefs and assets, and managing campaign performance to drive omnichannel growth.
• Complete setup in Supplier One for all new items in a timely manner with accurate product and marketing information.
• Develop and implement marketing support plans to launch new products with conversion driving and brand awareness tactics.
• Lead post-program reporting, distilling learnings and recommending optimizations for future campaigns.
• Manage annual and account-level shopper marketing budget, ensuring investment is strategically allocated across tactics and brands.
• Support Sales in the development of customer-facing marketing plans and post-program recaps.
• Partner with Marketing, Digital Merchandising, and Flywheel Content Studio teams to create eCommerce optimized imagery, copy, and brand messaging.
• Ensure digital shelf content is accurate, complete, and meets Walmart’s 95% content score requirement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level