Offering Manager - New Product Development

Trystar Inc•Burnsville, MN

14h•$120,000 - $150,000•Hybrid

About The Position

Trystar is seeking a motivated and driven Offering Manager – IOI to lead their new offering development agenda. This role is crucial for identifying market trends, validating opportunities, and ensuring that innovation investments are directed towards solutions that customers will purchase and Trystar can successfully deliver. The Offering Manager will own the initial stages of Trystar's innovation pipeline, from opportunity identification to validated commercial handoff, setting requirements for new solution investments and collaborating with engineering teams for rapid delivery. The role emphasizes strategic direction, investment prioritization, and commercial readiness, working closely with R&D Engineering, Application Engineering, Marcom, and Commercial Strategy to drive Trystar's vitality index.

Requirements

7+ years of experience in product management, innovation management, new business development, or offering development in a B2B industrial, electrical, or technology-intensive business.
Demonstrated track record of identifying, validating, and commercializing new solution offerings that generated measurable revenue impact.
Strong market research and customer discovery skills — able to conduct VOC, synthesize qualitative and quantitative data, and build investment-grade business cases from primary research.
Experience with agile, scrum, stage-gate or phase-gate new offering development processes with accountability for program governance and cross-functional coordination.
Financial modeling capability — market sizing, P&L projection, and investment return analyses that withstand executive scrutiny.
Comfort operating under significant ambiguity where neither the problem nor the solution is fully defined — requiring intellectual resilience and fast, iterative thinking.
Proven ability to integrate AI tools (e.g., Claude, ChatGPT, Copilot) into core workflows— research, modeling, communications, synthesis — with demonstrated examples of how AI accelerated output quality or speed.

Nice To Haves

Experience in electrical power systems, energy transition, industrial automation, or adjacent technology-intensive markets with direct involvement in launching new solution offerings.
Technical depth in power electronics, digital/software systems, energy storage, or related fields sufficient to engage credibly with RDE and Application Engineering teams.
Experience evaluating technology acquisition targets or strategic partnerships as inputs to a new offering pipeline.
Bachelor’s degree in Engineering or a technical discipline strongly preferred.
MBA or equivalent commercial training a plus.

Responsibilities

Build and maintain a disciplined pipeline of new offering opportunities, prioritized by market size, strategic fit, competitive differentiation, and feasibility within Trystar’s capability base.
Develop investment-grade business cases, including market validation, customer evidence, competitive landscape analysis, financial modeling, and build/partner/buy analysis, to support go/no-go decisions.
Own the stage-gate framework for advancing programs from concept to pilot to commercial launch, ensuring validation at each stage and clear accountability for outcomes.
Define the readiness requirements for new solutions transitioning to commercial ownership, ensuring positioning, pricing inputs, and sales enablement are in place before launch.
Lead market discovery across priority verticals and emerging application spaces (data centers, industrial, commercial, utility, and healthcare) to identify unmet needs and whitespace opportunities.
Direct structured customer discovery efforts through Principal Advisors, Application Engineering, and Sales to validate problem severity, buying intent, and solution requirements.
Translate market intelligence, technology trends, and competitive gap analysis into investable opportunity hypotheses with clear right-to-win rationale.
Evaluate M&A targets and partnership opportunities as inputs to the IOI pipeline, providing structured assessments.
Develop investment-grade business cases for priority IOI opportunities, covering market sizing, customer validation, financial projections, technical feasibility, and build/partner/buy recommendations.
Lead IOI prioritization with Solutions Leadership, RDE, and Application Engineering to ensure investment focuses on opportunities with the highest strategic and commercial return.
Deliver new program pitches for IOI proposals, framing the opportunity, investment ask, and expected return.
Define commercial readiness requirements for new solutions transitioning from IOI to OM-Commercial/Demand, including validated positioning, pricing architecture inputs, sales enablement tools, and operational readiness criteria.
Partner with OM-Commercial/Demand on initial demand creation and launch planning.
Institutionalize lessons from programs that did not advance to generate organizational intelligence.