Off-Page SEO Specialist

Firecrawl•San Francisco, CA

12d•$140,000 - $180,000•Hybrid

About The Position

This role will own everything that builds Firecrawl's authority off its own site, including backlinks, digital PR, brand mentions, and securing citations within Large Language Models (LLMs) like ChatGPT and Perplexity. The position requires a blend of traditional off-page SEO and Generative Engine Optimization (GEO). The specialist will work closely with the growth strategy owner, taking full responsibility for the off-page function, including outreach, partnerships, mentions, citations, and performance measurement.

Requirements

Proven experience as an off-page SEO operator with a track record of building backlinks at scale, running digital PR campaigns, and demonstrable results (domains acquired, DR lift, referral traffic).
Significant depth in GEO, including experience tracking LLM citations, reverse-engineering content inclusion in AI Overviews/chat responses, and a strategy for brand citation.
Experience with technical or developer audiences, understanding the nuances of SEO for developer tools and relevant publications, newsletters, GitHub-adjacent properties, and dev community sites.
Strong outreach instincts, with the ability to write effective pitches that elicit responses and build relationships with editors, maintainers, or newsletter authors.
Comfortable working independently, owning the function without agency support or a dedicated team.
Data-literate, with proficiency in pulling and analyzing backlink data (e.g., Ahrefs), tracking LLM citation share, and connecting off-page efforts to signup or activation metrics.
Backgrounds often successful in this role include senior off-page SEOs at developer tool or PLG SaaS companies, in-house digital PR leads, or link builders with early GEO expertise.

Nice To Haves

Experience directing an agency is not sufficient; hands-on experience is required.
No use of PBNs, link farms, or other black-hat tactics.
Not a generalist treating off-page as a secondary focus.
Understanding of both GEO and traditional SEO importance.

Responsibilities

Own off-page SEO end to end: link building, digital PR, partnerships, guest contributions, and relationship building for durable authority.
Own GEO: ensure Firecrawl is cited as an answer by LLMs for queries related to web scraping, LLM-ready data, or agent infrastructure. Track citations, analyze content inclusion, and develop a compounding strategy.
Build a scalable backlink acquisition system, including target lists, outreach sequences, response tracking, and measurement of DR and referral traffic impact.
Run digital PR campaigns by pitching Firecrawl to relevant publications, newsletters, podcasts, and roundups read by developers.
Partner with the content team to develop linkable assets such as original research, benchmarks, and technical deep-dives.
Monitor brand mentions, unlinked mentions, and competitor citations, converting opportunities and learning from failures.
Report weekly on key metrics including domains acquired, citation share within LLMs, referral traffic, and share of voice on target queries.

Benefits

Salary that makes sense — $140,000–$180,000/year (SF, U.S.-based), based on impact, not tenure
Equity — Up to 0.05% equity
Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded)
Parental leave — 12 weeks fully paid, for moms and dads
Wellness stipend — $100/month
Learning & Development — Expense up to $1,000/year
Team offsites
Sabbatical — 3 paid months off after 4 years
Medical, dental, and vision (100% for employees, 50% for spouse/kids) (US-based full-time employees)
Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance (US-based full-time employees)
Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance (US-based full-time employees)
Doctegrity telehealth (US-based full-time employees)
401(k) plan (US-based full-time employees)
Pre-tax benefits — Access to FSAs and commuter benefits (US-only)
Pet insurance
SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy (SF-based employees)
E-Bike transportation — A loaner electric bike (SF-based employees)