Nursing Home Marketer
About The Position
We are seeking an experienced Nursing Home Marketer with direct nursing home and skilled nursing facility marketing experience to develop and grow referral relationships with nursing homes, skilled nursing facilities (SNFs), rehabilitation centers, and other post-acute healthcare organizations. Direct nursing home/SNF marketing experience is required for this position. The successful candidate must have demonstrated experience working directly with nursing homes and established relationships with administrators, social workers, discharge planners, case managers, and other key decision-makers. The ideal candidate will have a proven track record of generating referrals, developing new facility accounts, and maintaining productive, long-term relationships within the nursing home and post-acute care market.
Requirements
- Direct nursing home and/or skilled nursing facility marketing experience is required.
- Demonstrated experience generating referrals from nursing homes, SNFs, and/or rehabilitation facilities is required.
- Established relationships with nursing home administrators, social workers, discharge planners, case managers, and/or other facility referral sources are required.
- Knowledge of home care/home health services and the post-acute referral process is required.
- Proven ability to develop new facility accounts and maintain established referral relationships.
- Strong understanding of relationship-based healthcare marketing and business development.
- Excellent interpersonal, presentation, communication, and networking skills.
- Self-motivated and results-oriented with the ability to work independently in the field.
- Strong organizational, time-management, and follow-up skills.
- Ability to manage an assigned territory and travel to referral accounts as needed.
- Candidates without direct nursing home/SNF marketing experience will not be considered for this position.
Responsibilities
- Develop and maintain strong relationships with nursing home and SNF administrators, social workers, discharge planners, case managers, and other key decision-makers.
- Generate new patient referrals from nursing homes, skilled nursing facilities, and rehabilitation centers.
- Identify and develop new nursing home/SNF accounts and referral opportunities within the assigned territory.
- Conduct regular in-person facility visits, meetings, and presentations.
- Maintain a consistent presence with key nursing home and post-acute referral partners.
- Strengthen existing facility relationships to maintain and increase referral volume.
- Educate referral partners regarding the organization’s services, programs, and capabilities.
- Maintain consistent and timely follow-up with prospective and established referral sources.
- Collaborate with intake, clinical, and operations teams to support an efficient referral and admission process.
- Track facility referral activity, contacts, account development, and business-development efforts.
- Identify opportunities to expand business within existing accounts.
- Meet established nursing home marketing, account-development, and referral-generation goals.
Benefits
- Employer-contributed health and dental benefits
- Competitive compensation package
- Professional growth and stability
- Paid time off, including vacation, sick time, and holidays
- Flexible spending programs
- Voluntary employee benefit programs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
