North America Marketing, Vice President II - State Street Investment Management

State Street•Boston, MA

1d•Onsite

About The Position

We’re seeking a VP, North America Marketing Manager to lead the strategy and execution of marketing programs that have a direct and measurable impact to our distribution channels and product goals. Reporting directly to the Head of North America Marketing, the ideal candidate will have extensive Institutional marketing experience as well as experience leading registered and non-registered product launches and multi-channel, integrated marketing campaigns leveraging various marketing tactics such as paid search, advertising, paid media, social, in-person and virtual events, public relations, content, and digital experience. The role is based in Boston, MA. This is an opportunity for a well-rounded and highly collaborative marketing professional with existing insight into the institutional and intermediary market segments. The role will collaborate with members of Intermediary and Institutional Sales, Client Enablement, Strategy and Research, Product Development, Business Intelligence, Compliance and other internal teams to develop marketing strategies, align on messaging and lead integrated marketing campaigns from conception to execution.

Requirements

A strong understanding of the institutional marketplace and the buying criteria of asset owners, financial institutions, consultants and DB and DC clients
In-depth understanding of registered product distribution and relevant FINRA and SEC marketing rules
Familiarity with marketing to broker dealers, RIAs, home offices, and TAMPs
Proven project management skills, with the ability to multi-task and prioritize
Strong verbal and written communication and interpersonal skills
Demonstrated ability to confidently interact with and influence senior stakeholders
Excellent relationship building skills
Ability to influence and collaborate to drive results
Strategic thinker, creative in approach
Understanding of CRM and reporting systems such as Salesforce, Adobe, and Tableau
Minimum 10-15 years of relevant marketing experience; previous channel or product marketing experience required
Bachelor’s degree preferably with major in marketing or communications

Responsibilities

Build campaigns and lead the marketing efforts for investment themes and applicable State Street Investment Management products (ETFs, Cash, DC, and DB) – manage all touch points to ensure consistency of messaging and voice
Develop and update collateral, videos, web content, sales tools and educational materials for general or channel-specific needs
Leverage data and business intelligence to create relevant, scalable and repeatable integrated marketing programs and key deliverables for State Street Investment Management products
Partner with internal and external stakeholders on product positioning, product materials, capabilities messaging, webinars, web presence and segmented communications to relevant audiences
Measure and optimize marketing campaigns to ensure effectiveness against KPIs, target audience reach, and ultimately ROI
Manage a marketing budget against marketing plans
Collaborate with PR team to create earned media opportunities

Benefits

our retirement savings plan (401K) with company match
insurance coverage including basic life, medical, dental, vision, long-term disability, and other optional additional coverages
paid-time off including vacation, sick leave, short term disability, and family care responsibilities
access to our Employee Assistance Program
incentive compensation including eligibility for annual performance-based awards (excluding certain sales roles subject to sales incentive plans)
eligibility for certain tax advantaged savings plans
inclusive development opportunities
flexible work-life support
paid volunteer days
vibrant employee networks