Non-Automotive Account Manager

Lincoln ElectricShelby Charter Township, MI
Onsite

About The Position

Fori Automation is seeking an experienced Non-Automotive Account Manager to support and grow business with key non-automotive OEM & Tier I customers. This role will be based at Fori’s Shelby Township, Michigan headquarters and will report directly to the Director of Business Development. The non-automotive Account Manager will be responsible for driving new business opportunities, supporting existing customer relationships, and achieving sales targets for assigned non-auto OEM & Tier I accounts. The ideal candidate will bring proven sales experience in the non-automotive industry, strong technical acumen in automation solutions, and the ability to manage complex customer programs from concept through hand-off. Approximately 50% travel is required.

Requirements

  • Technical degree in Engineering, Business, or related field.
  • Minimum of 5 years’ technical sales or account management experience, preferably with non-automotive OEMs & Tier I’s
  • Existing relationships within non-automotive OEMs and Tier I’s.
  • Strong understanding of automation technologies incl. general assembly, material handling / AGVs, & custom automation.
  • Demonstrated success in developing proposals and securing business with major non-automotive OEMs & Tier I’s.
  • Excellent organizational, communication, and presentation skills.
  • Ability to manage multiple priorities and customer programs simultaneously.
  • Proficiency in Microsoft Office 365 (Word, Excel, PowerPoint).

Responsibilities

  • Pursue and secure new business opportunities within assigned Tier I & OEM accounts.
  • Support sales activities to achieve departmental targets for revenue growth and customer acquisition.
  • Lead and participate in quoting activities, proposal development, and follow-up with customers.
  • Identify and track new program launches, ensuring Fori solutions are positioned early in the opportunity cycle.
  • Build and maintain strong relationships with customer contacts at multiple levels of the organization.
  • Generate and present technical concepts and proposals, including layouts, cycle time charts, and cost estimates.
  • Prepare and deliver customer presentations, ensuring alignment with technical and commercial requirements.
  • Benchmark commercial products, technologies, and strategies to identify opportunities for competitive advantage.
  • Serve as the technical and commercial interface with OEM & Tier I customers during the business development phase.
  • Develop responses to RFQs and RFIs, ensuring best-in-class technical solutions and commercially competitive offers.
  • Support negotiations within program sign-off limits under the guidance of the Director of Sales, Non-Automotive.
  • Attend sales and marketing meetings, training sessions, and customer events as required.
  • Complete accurate sales reports, forecasts, and opportunity tracking documentation.
  • Collaborate with engineering and program management teams to ensure a seamless hand-off of secured projects.

Benefits

  • Competitive salary with healthcare benefits and 401(k) company match.
  • Opportunities for professional growth and global exposure.
  • A collaborative and innovative work environment.
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