NIL & Athlete Marketing Intern

The Familie • Los Angeles, CA

3d • Hybrid

About The Position

The NIL & Athlete Marketing Intern will support the agency’s football and basketball athlete marketing efforts, with a primary focus on Name, Image, and Likeness (NIL) strategy, partnerships, and brand development for collegiate and pro athletes. Interns will gain hands-on exposure to NIL deal structuring, brand partnership outreach, athlete positioning strategy, sponsorship asset development, and revenue-generation efforts across both individual athlete marketing and youth sports initiatives. Please note this is an unpaid internship, applicants MUST be eligible for class credit.

Requirements

• Must be enrolled in a university and continue to be enrolled for the duration of the internship
• Preferably pursuing a degree in Sports Management, Business, Marketing, Communications, or a related field
• Strong interest in NIL, college athletics, and athlete brand development
• Understanding of football and basketball landscapes at the collegiate level
• Analytical mindset with ability to research market trends and sponsorship categories
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Ability to maintain confidentiality and exercise discretion when handling sensitive information
• Highly organized, detail-oriented, and proactive
• Preference for juniors and seniors

Nice To Haves

• Experience in sports marketing, fundraising, sales, or brand partnerships preferred

Responsibilities

• Assist in the development and execution of NIL marketing strategies for football and basketball athletes
• Research and build prospect lists for brand partnerships aligned with athlete positioning
• Support outreach efforts to prospective NIL sponsors and corporate partners
• Assist in drafting pitch decks, one-sheets, and sponsorship proposals for collegiate athletes
• Track and organize NIL opportunities, deliverables, and partnership timelines
• Conduct market research on NIL deal trends, brand spend categories, and competitor partnerships
• Assist in valuation research and benchmarking of NIL compensation
• Research into prospective corporate partners in regional and national markets

What This Job Offers

• Career Level: Intern
• Education Level: No Education Listed