News Producer (Primary) - Wbrc

Gray MediaBirmingham, AL
Onsite

About The Position

WBRC 6 News is looking for a news producer with bold editorial instincts, strong news judgment, and the creativity to shape fast-moving, high-impact newscasts. The producer will have access to multiple live capabilities and a team that thrives on urgency, clarity, and storytelling. This role requires initiative, critical thinking, and the ability to make bold editorial calls. The ideal candidate enjoys building a show from the ground up and continuously improving each newscast.

Requirements

  • Minimum of one year of experience in a newsroom.
  • Self-starter with a passion for news.
  • Willingness to work weekends, holidays, and overnights when needed.
  • Not a position for beginners.

Nice To Haves

  • Curious, collaborative, and confident.
  • Critical thinker ready to take ownership.
  • Ability to elevate every show.

Responsibilities

  • Use editorial judgment to decide show content.
  • Work with reporters and managers to build fast-paced, impactful, and original newscasts.
  • Monitor social media for trends, fresh angles, and trending stories.
  • Utilize visuals such as graphics, viewer photos, and webcam interviews to enhance stories.
  • Write for all platforms (web, social) and post content with engaging visuals and video.
  • Interview subjects and research stories for accuracy, fairness, and viewer interest.
  • Contribute to live breaking news and special coverage, often under high-stakes and unscripted conditions.
  • Collaborate with reporters and producers on promos, teases, and content development.
  • Follow up on tips and chase leads to discover new stories.
  • Make smart, fast decisions under pressure, especially during last-minute changes.
  • Write clean, clear copy across platforms under deadline pressure.
  • Adhere to journalistic and legal guidelines.
  • Edit video for both broadcast and digital platforms.

Benefits

  • Equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
  • Compliance with applicable state and local laws governing nondiscrimination in employment.
  • Prohibition of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
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