New Product Development Manager - CPG

Atlas Coffee Club•Austin, TX

5d•$70,000 - $90,000•Hybrid

About The Position

The New Product Development Manager – CPG will create new physical products for Atlas Coffee Club — coffee, tea, and packaged goods — products that meaningfully address consumer needs across the coffee journey. This is an individual contributor role reporting to the Director of Product Development. You’ll work across consumer insights, concept development, packaging, sourcing, quality assurance, and launch execution. Day-to-day, you’ll partner closely with New Product Development, Growth, and Operations teams, and external suppliers.

Requirements

3–4+ years of experience in new product development, brand management, design & innovation, or a related role, preferably within CPG, food, beverage, or ecommerce.
You’ve worked across the physical product development lifecycle, including briefing, sourcing, sampling, production, quality assurance, packaging, and fulfillment.
You write with conviction and clarity; you think in ideas first, then words.
You’re fluent with Excel or Google Sheets, and comfortable with data analysis.

Nice To Haves

Bachelor’s degree in Marketing, Business, Product Design, or a related field preferred.

Responsibilities

Research consumer, category, and competitor data, qualitative & quantitative.
Shape concepts, sketching product propositions, visuals, copy, and packaging designs.
Update copy and visual content for the department’s recurring subscription products.
Author design briefs and work with designers to manifest them into polished packaging and creative assets.
Find and vet suppliers against our quality, cost, capacity, and reliability standards.
Support the day-to-day relationship with suppliers and manufacturing partners.
Support negotiations on pricing, MOQs, lead times, and production terms.
Flag timeline, cost, quality, or supply risk early enough for teams to act on it.
Hold conviction for the customer experience, guarding it through to the final product.
Own execution of your launches from approved concept to production readiness.
Coordinate across the Growth and Operations teams and with external suppliers.
Keep the product calendar current and moving against our annual plans.
Partner with Supply Chain and Operations on unit forecasts for new products.
Bring the inputs: demand expectations, launch timing, supplier capacity, and lead times.
Balance staying in stock against sitting on inventory we can’t move.
Design and launch experiments as live high-fidelity prototypes, testing early and often.
Monitor and analyze launches: conversion, retention, feedback, and operational data.
Iterate on it: change the product, packaging, price, positioning. Then run it again.
Update and organize product data throughout the product lifecycle.