Marketing Manager

Venterra Realty•Houston, TX

3d•Onsite

About The Position

We’re looking for a hands-on, dynamic leader who’s passionate about marketing and thrives on driving location awareness and brand. The Marketing Manager of New Development supports new development and leasing teams across multiple markets, providing on-the-ground leadership, and operational excellence. This role offers extensive travel opportunities and the chance to make a direct impact on Venterra’s national portfolio. This is not a traditional property marketing role. It is a strategic marketing role responsible for developing and leading lease-up strategy for new multifamily communities from pre-leasing through stabilization. The expectation is not simply to support openings. The expectation is to own the marketing strategy that builds a pipeline of qualified applicants ahead of first units, sustains leasing momentum through opening, and accelerates each community toward stabilization. The core mandate is to build and lead a lease-up marketing engine that creates a pipeline of qualified applicants in advance of first units delivering, drives awareness, traffic, tours, applications, and leases from pre-leasing through stabilization, aligns positioning, channel strategy, creative, and local execution to each community’s leasing goals, translates business goals and delivery timelines into proactive marketing strategies and launch plans, and produces measurable, repeatable lease-up performance across new developments.

Requirements

High school diploma
4–7+ years of marketing experience, preferably in multifamily, real estate, hospitality, retail, or other location-based consumer businesses.
Strong understanding of demand generation, lead quality, and conversion strategy in a consumer marketing environment.
Experience building marketing plans tied to business outcomes and launch timelines.
Knowledge and proven success in sales methodology: building rapport, overcoming objections, and closing the deal.
Strong interpersonal, communication, and organizational skills.
A motivated closer who thrives on setting and achieving goals.
A natural mentor who builds strong, supportive relationships.
Detail-oriented, organized, and adaptable to changing needs.
Energetic and collaborative, with a passion for creating great resident experiences.
A road warrior who enjoys hands-on engagement and travel.
Ability to manage multiple projects while maintaining strategic ownership and accountability for results.
Experience with websites, landing pages, paid media coordination, CRM/email platforms, and ILS partners (be prepared to demonstrate in person).
Strong working knowledge of conversion-focused campaign strategy and performance reporting (be prepared to demonstrate in person).
Comfortable evaluating applicant flow, lead quality, and campaign performance to guide decisions (be prepared to demonstrate in person).
Proficiency in presentation tools, design tools, spreadsheets, and marketing flyers, planning documents (be prepared to demonstrate in person).
Owns strategy, not just execution.
Thinks proactively about pipeline, pacing, and performance before issues appear.
Focuses on qualified applicant generation, not vanity metrics.
Makes decisions based on outcomes, data, and leasing goals.
Can lead cross-functional alignment and hold vendors accountable.
Comfortable operating in ambiguity while maintaining strong ownership and forward momentum.

Nice To Haves

Experience owning or leading marketing strategy for lease-ups, new developments, grand openings, or localized launches strongly preferred.
Bachelor’s degree in Marketing, Business Administration, or related field.
Experience with Entrata software preferred.

Responsibilities

Own the marketing strategy for new construction and lease-up communities from pre-launch through stabilization.
Develop community-specific go-to-market strategies designed to generate a qualified applicant pipeline ahead of first units.
Build proactive launch plans that align campaign timing, lead generation, and conversion strategy to delivery schedules and leasing targets.
Determine the marketing approach, sequencing, and priorities needed to support leasing velocity and occupancy pacing.
Translate asset, market, and business goals into actionable lease-up strategies that drive measurable results.
Define positioning, audience strategy, and messaging for each new community based on location, product, competitive landscape, and target renter profile.
Establish the strategic narrative and value proposition that will drive market awareness and applicant quality.
Oversee creation of launch materials including websites, landing pages, renderings, signage, brochures, email templates, and digital creative.
Ensure pre-leasing offices, temporary model spaces, renderings, digital tours, and the overall prospect experience reflect a polished, accurate, and compelling vision of the future community.
Ensure all marketing assets are developed on time and aligned to leasing strategy, brand standards, and market needs.
Execute pre-opening campaigns, digital outreach, university-focused promotions, and launch events that generate awareness and traffic before construction is complete.
Own the strategy for generating qualified demand across paid media, websites, landing pages, ILS, email, social, and local awareness channels.
Ensure campaigns are designed not just to generate volume, but to attract qualified prospects likely to convert.
Monitor market dynamics, competitor lease-ups, pricing shifts, absorption rates, and construction timelines to influence pre-lease strategy and pacing.
Recommend adjustments to channel mix, spend, creative, offers, and conversion paths based on applicant quality, campaign performance, and lease-up pace.
Partner with internal teams and vendors to improve funnel performance and maximize applicant pipeline efficiency.
Drive pre-leasing performance through effective virtual and hard-hat tours, proactive lead nurturing, follow-up strategies, and early lease conversions.
Serve as the marketing lead for lease-up communities and own the strategic marketing plan tied to each launch.
Partner closely with Operations, Asset Management, Development, Revenue Management, and on-site teams to align marketing strategy with business objectives.
Ensure stakeholders are aligned on launch priorities, campaign strategy, timing, deliverables, and performance expectations.
Help equip on-site teams with the messaging, materials, and market context needed to convert qualified leads effectively.
Own performance against key lease-up marketing metrics, including qualified lead volume, applicant pipeline, tours, applications, leases, and occupancy pacing.
Monitor results closely and make strategic recommendations to improve lead quality, conversion performance, and speed to stabilization.
Build reporting frameworks that connect campaign activity to applicant flow and lease-up progress.
Use data, market feedback, and operational insights to continuously optimize strategies and improve outcomes across active and future developments.
Lead external partners and internal teams in execution of the lease-up strategy across creative, media, websites, signage, photography, and collateral.
Ensure deliverables are completed on time and support the broader leasing and applicant pipeline strategy.
Maintain accountability for launch readiness across all marketing touchpoints.
Manage timelines, dependencies, and execution details across multiple active developments without losing strategic focus.
Create and refine repeatable lease-up marketing frameworks that improve future launch performance.
Standardize planning, reporting, and launch processes where possible without losing community-specific strategy.
Identify opportunities to strengthen pipeline generation, improve applicant quality, and reduce ramp-up time across the portfolio.
Help establish lease-up marketing as a disciplined, results-oriented function rather than a series of one-off campaigns.
Lead lease-up marketing strategy for assigned communities, with accountability for generating a qualified applicant pipeline ahead of first units.
Develop, launch, and optimize community-specific marketing plans that drive awareness, traffic, tours, applications, and leases.
Monitor lease-up performance and adjust strategy to improve lead quality, conversion, and pace toward stabilization.
Partner cross-functionally with Development, Operations, Asset Management, Revenue Management, on-site teams, and external vendors to execute launch plans.
Oversee readiness of all marketing assets, including websites, landing pages, signage, creative, digital campaigns, and collateral.
Evaluate market conditions, competitive positioning, and campaign results to inform ongoing strategy and recommendations.
Manage timelines, priorities, and deliverables across multiple active developments.
Report on performance, surface risks early, and recommend actions to keep communities on track against leasing goals.