New Car Sales Manager
About The Position
Steele Buick GMC is seeking an exceptional New Car Sales Manager to help lead their dealership into its next phase of growth and success. This is an opportunity to lead a high-performing team, influence dealership strategy, and create exceptional customer experiences while representing two of North America's most respected automotive brands. The dealership has earned the prestigious 2025 GM President's Club Award, indicating its status as a top-performing dealership. The company culture is centered around accountability, collaboration, customer experience, and continuous improvement. The product lineup includes GMC trucks and SUVs, and Buick's premium comfort and innovation.
Requirements
- 3-5+ years of automotive sales experience
- Previous leadership experience in a dealership environment
- Proven success driving sales performance and achieving targets
- Strong understanding of dealership operations and profitability
- Exceptional leadership, communication, and coaching abilities
- Strong business acumen and analytical skills
Nice To Haves
- Previous New Car Manager or Sales Manager experience
- PBS DMS experience
- Knowledge of vAuto and inventory management strategies
- Experience with Auto Alert or equity mining platforms
- Understanding of dealership KPIs and performance metrics
Responsibilities
- Coach, mentor, and develop a high-performing New Vehicle Sales Team
- Drive sales performance while maintaining a customer-first culture
- Lead daily sales activities, performance management, and accountability
- Monitor and improve dealership KPIs, conversion metrics, and profitability
- Oversee inventory strategy, merchandising, pricing, and vehicle presentation
- Support digital retailing initiatives and online sales performance
- Partner with Finance, Fixed Operations, and Leadership teams to drive dealership success
- Recruit, develop, and retain top automotive talent
- Foster a positive, engaged, and performance-driven culture
Benefits
- Relocation support of up to $7,500 for out-of-province candidates
- 100% Matched Retirement Savings Plan (RSP) – up to 4% after 3 months and 5% after 5 years
- Flexible Health & Dental Plans
- Mental Health & Wellness Support – 24/7 confidential support through EFAP
- Employee Discounts on vehicle purchases, parts, and service
- Work Boot Reimbursement
- Access to Steele University for training and development
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
