New Business Development Advisor

Varsity Brands•US - TN - Remote, TN

23h•$70,000 - $95,000•Remote

About The Position

Varsity Spirit, a Varsity Brands company, is a global leader in spirit, encompassing cheerleading, dance team, performing arts, and yearbook. With over 50 years of experience, Varsity Spirit is dedicated to safety, entertainment, and school leadership, impacting over a million athletes annually through apparel innovation, educational camps, clinics, competitions, and yearbooks. The company maintains a zero-tolerance policy for abuse and is committed to creating a safe and positive environment for participants. This full-time role is based remotely in the United States and requires event travel, including overnight stays, particularly during the season from October to April, with expected weekend work 2-3 times per month and attendance at select end-of-season events in May. The position offers a compensation range of $70,000-$95,000 annually, plus performance-based incentives.

Requirements

Strong familiarity with productivity tools, including Microsoft Office Suite.
High proficiency with Salesforce.
Proven customer service and sales experience.
Excellent organizational skills with the ability to manage multiple projects simultaneously.
Exceptional communication and interpersonal skills for engaging with diverse stakeholders.
Ability to work both independently and collaboratively within a team environment.
Strong problem-solving abilities to effectively resolve unexpected customer challenges.
Capacity to assist with leadership and sales training for the Advisor team.
Bachelor’s Degree or work experience equivalent.
Minimum of 5 years direct sales experience.

Nice To Haves

Experience in dance/cheer/performing arts is a plus.

Responsibilities

Increase Varsity All Star revenue across assigned event and fashion accounts.
Identify growth opportunities and at-risk events; strengthen customer relationships to secure and expand team participation.
Drive the enrollment and growth of the Small Gym Summit Championship.
Grow assigned customer accounts by solidifying team participation and targeting new opportunities.
Conduct proactive outreach, including cold calling, to generate and expand revenue opportunities for Varsity All Star events.
Assist programs in developing a customized Varsity Event schedule tailored to their specific team needs.
Re-engage Non-Varsity and Non-USASF customers to bring them back into the Varsity event ecosystem.
Promote participation by effectively communicating the features and benefits of various Varsity events.
Serve as the customer facing lead for the Small Gym Summit Championship.
Support and promote V-Connect Meetings and Varsity University initiatives.
Monitor and report on competitor events and industry trends.
Maintain comprehensive knowledge of Varsity event and product offerings.
Use customer feedback to inform recommendations on product mix or program adjustments.
Provide regular updates and reports on sales calls and account activity.
Evaluate, process, and communicate discount and rebate plans as needed.
Serve in a high-level management and/or support role at select events.
Participate in committees, boards, and workgroups that support business objectives.
Take ownership of a special event or event series (e.g., Small Gym Summit).