NBA/WNBA Sales Strategy Lead, Live Sports Sales

Amazon • New York, NY

3d

About The Position

Lead the go to market ad sales strategy for NBA, WNBA, and other premium Live
Sports at Amazon. This role will report to the Head of Sports Sales Strategy and
contribute in developing sales monetization strategies and annual go-to-market
execution for U.S. based advertising solutions within our premium sports
properties. He/she will collaborate with the multiple external and internal
stakeholders to deliver revenue growth across Amazon leveraging Amazon’s sports
rights and partnerships.

Requirements

• 7+ years of developing, negotiating and executing business agreements experience
• 7+ years of professional or military experience
• 7+ years of solving problems with technology in the Media & Entertainment Industry experience
• 7+ years of solving problems with technology in the Telecommunications industry experience
• 7+ years of Go-To-Market, Business Development, Sales, or Consulting experience
• 7+ years of working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage experience
• Bachelor's degree
• Experience developing strategies that influence leadership decisions at the organizational level
• 7+ years experience in the sports media, marketing, or sponsorship industries in a strategic and/or sales role

Nice To Haves

• Experience as a founder or executive focused on related segments, or as a practice leader or business unit owner
• Experience working with or at the NBA and/or WNBA

Responsibilities

• Maintain firm grasp of the sports landscape inclusive of marketplace dynamics, fan consumption, media/sponsorship investment trends, league/team/athlete dynamics, content rights, and competitive trends to identify and assess opportunities
• Develop the vision and end-to-end strategy for your sports’ positioning, pricing, packaging, and execution across all revenue generating channels
• Partner with Business Intelligence and Pricing & Planning teams to develop quantitative analysis of supply/demand trends, including opportunity sizing of both traditional video channels and emerging/new sources (e.g., social, audio, content, etc.)
• Develop and execute annual go-to-market ("GTM") strategies maximizing Amazon’s rights by leveraging all demand channels and marketplaces (Upfront, Scatter, Programmatic)
• Partner with cross-functional leads across the Amazon Ads organization on sales enablement and demand generation to achieve revenue and adoption targets, including tactical week-to-week guidance and hands-on support
• Monitor sales pacing (to budget revenue and/or other goals) and Voice of Customer (VOC) to recommend adjustments to GTM strategies or tactical execution as appropriate
• Partner with Ads Marketing and Measurement teams to develop customer-facing positioning and sales materials to increase demand
• Collaborate with the League(s), internal teams, and third-party partners on developing partnership opportunities and innovation
• Drive growth of Amazon’s broader video advertising offerings, supporting Amazon Ads org goals on revenue, product adoption, advertiser maturity advancement, etc.
• Assist in global, national, and regional sales enablement as needed

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level