Programmatic Sports Strategy Lead, Live Sports Sales

Amazon • New York, NY

3d

About The Position

Lead the U.S. go to market sales strategy for all programmatic advertising
within the Live Sports Sales team. Work cross functionally to develop our annual
and long-term strategy for integrating programmatic capabilities and products
within our live sports portfolio. Be an expert in the automated digital
landscape to identify optimal deal structures, pricing, properties, customers,
and marketplace positioning as we scale automation in live sports video
advertising.

Requirements

• Experience building customer relationships
• Knowledge of digital marketplace and understanding of the video competitive landscape
• Knowledge of key buyers of global video, display and content advertising solutions

Nice To Haves

• Experience building, executing and scaling cross-functional programs or advertising campaigns from concept to completion
• Experience using data and metrics to measure impact and determine improvements
• Experience with third-parties (e.g. research companies) to demonstrate inventory strength

Responsibilities

• Maintain firm grasp of the video advertising landscape inclusive of marketplace dynamics, investment trends, competitive landscape, customer adoption, and the evolution of ad tech and automated media buying
• Partner with Business Intelligence, Sales, and Pricing & Planning teams to quantify the business opportunity of integrating and scaling automated ad products and deal structures across our live sports portfolio
• Develop and maintain Amazon’s programmatic sports sales strategy, inclusive of revenue and yield analysis, product roadmap, prospecting, risk assessment, and annual go-to-market (GTM) strategies
• Partner with Product and Sales teams to develop and implement new-to-market products and deal structures designed to increase advertiser diversity and better monetize our first-party and third-party sports rights
• Engage brand and agency customers to collect Voice of Customer (VOC) and identify new business opportunities that increase revenue and customer adoption of new products/capabilities
• Partner with cross-functional leads across the Amazon Ads organization on sales enablement and demand generation to achieve revenue and adoption targets, including tactical week-to-week guidance and hands-on support
• Monitor sales pacing (to budget revenue and/or other goals), product performance, and Voice of Customer (VOC) to recommend adjustments to GTM strategies and/or tactical execution as needed
• Partner with sport-specific GTM leads to identify and facilitate revenue growth opportunities in their annual GTM strategies
• Assist in global, national, and regional sales enablement as needed

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed