Natural and Specialty Channel Sales Manager

Tata Consumer Products - USA•Woodcliff Lake, NJ

About The Position

TCP-USA is seeking a dynamic and experienced Natural & Specialty Channel Sales Manager to join our Integrated Sales function in a full-time, salaried role based in Woodcliff Lake, New Jersey. This position plays a pivotal role in strengthening and accelerating our core business, driving digital and innovation, creating a future-ready organization and exploring new opportunities. You'll work closely with brokers, buyers, and internal stakeholders, leveraging years of broad sales experience to continue growth in major and regional Natural/Specialty retailers. The ability to build strong relationships, demonstrate strong Financial and Category acumen, and manage broker relationships is key for this position.

Requirements

Bachelors Degree in Marketing, Business Management, or related business field.
5+ years of Sales Experience in combination of Direct Selling Roles and Internal Sales positions in the Consumer Products Industry
Experience selling both Category Leading and Emerging Brands across multiple categories
3+ years of experience selling to Natural Specialty retailers and distributors including Whole Foods/Sprouts /UNFI/KEHE

Nice To Haves

Strong understanding of natural and specialty channels
Analytical and problem-solving abilities, using syndicated and shipment sales to implement category strategies
Proactive partners with sales strategy and marketing to build plans to support strategic initiatives
Good communication skills and stakeholder management capabilities
Desire to grow and develop talent

Responsibilities

Demonstrate strong command and control on sales fundamentals: accountable for all day-to-day selling aspects including developing and driving net sales plan, trade fund planning, deduction management, and forecasting to support S&OP process
P&L responsibility for accounts includes understanding and working with Retailers and internal cross functional teams to optimize Non-Working Trade Expenses (Cash discounts, unsaleable, logistics fees, etc.)
Managing the Natural and Specialty channel across the total portfolio with the goal of strengthening retailer partnerships, gaining new distribution, and improving promotional effectiveness through direct collaboration with buyers and brokers
Effectively managing and controlling trade fund budget and revenue growth management principles to maximize trade investment
High level forecasting ability as part of the S&OP process
Developing and maintaining strong business relationships with customers and brokers to develop Joint Business/Strategic Customer plans.
Understanding Omni Channel strategy for Strategic Retailers and partnering with Ecomm team to accelerate growth
Leading, motivating, coaching and developing direct reports
Provides guidance as to enhance competence through regular competency assessments for maintenance teams