National Sales Manager (Hybrid)
About The Position
The National Sales Manager works in collaboration with the Senior Director of Sales to build strong customer and stakeholder relationships, drive revenue growth, convert leads, and ensure customer satisfaction. The role collaborates with the Sales leadership team and cross-functional partners to support strategic initiatives and align with broader business objectives. It requires sound discretion and independent judgment in performing essential duties. The role focuses on strategic sales planning and execution, business development, consultative client management, cross-functional coordination, and sales reporting. The manager cultivates relationships with event organizers of trade shows, conventions, and corporate meetings, targets business valued at $500,000 or more, and is expected to grow booked business by 10% annually while achieving annual sales revenue of at least $4 million at acceptable profitability targets. The position represents Shepard at industry events and maintains accurate, timely sales reporting in Salesforce.
Requirements
- At least 6 years of sales and/or industry experience.
- Excellent communication, interpersonal, and presentation skills.
- Strong organizational skills and attention to detail.
- Self-motivated, with a strong drive to achieve and exceed goals.
- Strategic thinking and the ability to develop and implement effective sales strategies.
- Strong business and financial acumen.
- Proficiency in Microsoft Office Suite and CRM systems such as Salesforce.
- Bachelor’s degree in a related field; relevant experience may substitute for formal education.
Responsibilities
- Strategically plan and execute the sales process through discovery, consultation, and customer engagements, with support from the Senior Director.
- Collaborate with the Senior Director to implement and follow a plan for soliciting new business.
- Maintain current knowledge of industry developments, competitors, and market trends.
- Grow booked business by 10% annually.
- Cultivate relationships with event organizers of trade shows, conventions, and corporate meetings, and secure business.
- Target business valued at $500,000 or greater.
- Achieve and maintain annual sales revenue of $4 million or greater and meet annual sales goals at acceptable profitability targets.
- Represent Shepard at industry events, conferences, and trade shows to promote brand awareness and generate leads.
- Collaborate with Sales leadership to develop and deliver professional proposals and presentations.
- Engage and communicate with customers and prospects year-round to support Shepard’s consultative sales approach and service standards.
- Coordinate with internal partners, including Account Executives and Operations leads, on planning, pre-show activities, and on-site execution.
- Maintain required sales reporting and performance benchmarks, including accurate and timely updates in Salesforce.
- Demonstrate the company’s Core Values and make daily decisions as a responsible ESOP owner to benefit clients and the company.
- Treat internal and external customers with courtesy and respect in accordance with the Blue Diamond Customer Service Program.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
