National Sales Manager, T&M Data Acquisition

AstroNova, Inc.West Warwick, RI
$75,245 - $96,744Onsite

About The Position

This position will promote the sale of AstroNova Test & Measurement Data Acquisition Products to new and existing customers in a wide variety of industries and achieve revenue goals for North America.

Requirements

  • Proven experience in sales management, preferably with technical products.
  • Bachelor’s degree in engineering (electrical or industrial engineering preferred)
  • Strong technical aptitude with the ability to understand and explain product features and applications.
  • Excellent interpersonal, communication, negotiation, and presentation skills.
  • Strong organizational skills and ability to manage multiple priorities.
  • Proficiency in CRM systems and Microsoft Office Suite.
  • Experience managing manufacturers’ representatives or channel partners preferred.
  • Willingness to travel approximately 25–40% of the time.
  • A valid driver’s license and passport are required for travel.

Nice To Haves

  • Experience using or selling data acquisition systems

Responsibilities

  • Manage and support a network of manufacturers’ representatives in North America, ensuring alignment with company goals and sales strategies.
  • Develop and maintain strong relationships with representatives and key customers.
  • Provide technical product knowledge and expertise to support sales efforts and customer needs.
  • Generate, track, and manage leads through the sales pipeline.
  • Prepare and deliver accurate and timely quotations and proposals.
  • Collaborate with the internal team to ensure smooth order processing and customer satisfaction.
  • Support and coordinate marketing initiatives, including campaigns, trade shows, and promotions.
  • Monitor market trends, competitor activities, and customer requirements to identify growth opportunities.
  • Develop sales forecasts, set targets, and report on performance to management.
  • Provide training and guidance to representatives on product features, applications, and sales strategies.
  • Provide on-site and web-based product demonstrations.
  • Consolidate sales representatives’ forecasts and maintain a monthly forecast.
  • Optimize channel strategy, including identifying new sales partners.
  • Maintain and support CRM database and ensure accurate data and forecasting.
  • Maintain field demo equipment inventory records.
  • Assist in researching and defining new product requirements.
  • Assist in developing marketing materials and campaigns.
  • Support international sales team and representatives by answering technical questions, providing quotations, etc.
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