Sales, National Modality Leader- Diagnostic X-ray (DXR)

Philips•Minneapolis, MN

1d•Remote

About The Position

The National Modality Leader serves as the senior sales leader for the Diagnostic X-ray (DXR) business across North America. This individual will have direct management responsibility for a team of 8 District Modality Leaders (DMLs) and full accountability for growth of DXR order intake, market share, and revenue. The position demands a high-field-presence leader who will spend significant time coaching DMLs in active deal environments, co-selling on strategic accounts, and leading rigorous pipeline and forecast reviews. The National Modality Leader will serve as the critical link between the field sales organization and the broader commercial ecosystem, partnering with district and zone sales leadership, the global DXR product team, marketing, operations, and clinical applications to align resources for the highest-value growth opportunities.

Requirements

8+ years of progressive commercial experience in medical devices, diagnostic imaging, or health technology, with demonstrated ability to influence and lead cross-functional teams.
Deep familiarity with the radiology capital equipment market—including sales cycles, procurement processes, competitive dynamics, and clinical decision-making workflows—with a demonstrated track record of driving commercial growth in competitive markets, building pipeline in new accounts, and converting competitive evaluations into wins.
A Bachelor’s degree in a relevant discipline, MBA preferred, or equivalent experience.
Coaching-oriented leadership approach with proven ability to develop commercial talent, lead effective pipeline reviews, and drive accountability across distributed teams, combined with strong financial and analytical acumen, including experience in pricing strategy, deal structuring, and business case development.

Responsibilities

Lead and develop a high-performing DML team by setting clear expectations, driving a strong operating cadence (funnel reviews, business planning, win/loss analysis), and fostering an ownership mindset where each DML operates as a proactive business leader within their district.
Build organizational capability and talent strength through targeted coaching (clinical selling, executive engagement), performance management, succession planning, and recruiting to ensure a strong leadership bench.
Own and deliver DXR business results in North America, including full accountability for order intake, forecast accuracy, and achieving quarterly and annual financial targets (AOP, OIT, revenue).
Drive market expansion and competitive positioning by shifting focus beyond installed base, executing national competitive strategies, and increasing visibility, win rates, and market share through data-driven decision making.
Lead complex deal strategy and national partnerships, including pricing governance, large-scale agreements, fleet replacement benchmarks, and multi-system or bundled transactions in coordination with leadership.
Orchestrate cross-functional execution and operational rigor by aligning sales, marketing, operations, and enterprise teams; optimizing resources (demo, inside sales, operations); and enforcing CRM discipline, forecasting accuracy, and strategic account alignment.