National Media Strategy & Planning Manager

Hunter Douglas • New York City, NY

13d • $115,000

About The Position

The Manager – National Media, Creative & Innovation oversees social, video, and premium media channels, driving brand storytelling and creative excellence. This role serves as the primary lead for creative briefs, asset development, and channel innovation, ensuring that campaigns resonate with audiences while delivering on business objectives.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or related field (Master’s a plus).
• 5–7 years of experience in digital and social media marketing, with emphasis on creative development and channel innovation.
• Proven experience managing campaigns on Meta, TikTok, YouTube, Pinterest, and programmatic platforms.
• Demonstrated ability to translate brand strategy into media creative briefs and asset requests.
• Experience testing new formats, platforms, or ad products, and scaling successful innovations.
• Strong creative sensibility paired with data-driven decision making.
• Excellent stakeholder management and agency partnership skills.
• Comfortable presenting creative strategies, test results, and brand-building impact to senior leadership.

Nice To Haves

• Familiarity with print and direct mail a plus.

Responsibilities

• Lead the creative briefing process for assigned channels, ensuring timely asset development and alignment with media requirements.
• Partner with creative teams and agencies to traffic ads and ensure proper setup across platforms.
• Oversee campaign trafficking, QA, and launch for social, video, and programmatic channels.
• Manage budget pacing, optimization, and reconciliations to ensure spend aligns with business goals.
• Drive innovation by testing new ad formats, platforms, partnerships, and creative approaches.
• Collaborate with Measurement and internal partners on tagging, tracking, and measurement frameworks.
• Monitor campaign performance daily/weekly, providing optimization recommendations.
• Manage relationships with publishers and vendors for premium placements (e.g., print, direct mail, sponsorships).
• Act as primary creative contact with agencies, ensuring consistency between creative assets and media strategies.
• Showcase creative and innovation outcomes in quarterly business reviews.
• Partner with Manager – National Media, Strategy & Planning to align campaign planning and funnel optimization.

Benefits

• Annual base salary range: Up to $115,000
• Bonus target range: 25-35%
• Generous benefits package including medical, dental, vision, life, disability
• A company culture that prioritizes internal development and professional growth
• Time off with pay
• 401(k) plan with a degree of employer matching
• Paid parental leave
• Wellness programs and product discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees