Manager, Media Strategy and Planning
About The Position
Our Media Strategy and Sales Planning team is seeking an experienced media professional for a key role in a growing department. We are looking for an energetic, passionate and solutions-oriented individual to help us improve our ability to develop, execute and measure the multimedia campaigns we develop for customers. Our team has an exciting start-up feel supported by the confidence and resources of a well-established media company. The Audacy portfolio consists of broadcast, streaming and on-demand audio, including our industry leading podcast network, as well as assets and capabilities that include social, video, OTT, email, search, display and experiential advertising.
Requirements
- BS/BA degree
- 2+ years of media experience at a media company, publisher and/or ad agency
- Experience in analyzing and effectively responding to media RFPs from advertising agencies and/or media clients
- Confidence in operating under deadlines, handling last minute requests and multiple tasks at the same time.
- Strong quantitative and analytical skills, with good knowledge of media math and media strategy
- Demonstrated experience effectively managing the campaign process from plan creation to campaign optimization, based on analytics.
- Strong desire to learn about all Entercom product offerings
- Strong computer skills including advanced knowledge of Microsoft Excel
Nice To Haves
- Experience with DFP, Triton, Strata and Wide Orbit preferred
Responsibilities
- Develop best-in-class media campaigns leveraging any/all of Audacy's assets including but not limited to: streaming audio, podcasts, broadcast radio (spot and network), social, email & display advertising
- Possess the ability to understand our customers and their needs, identify the best solutions to help them solve their business objectives, and build a win-win media plan in support of that goal.
- Collaborate with internal partners and our sales teams on pitch development and strategy
- Provide internal leadership related to strategic thinking and best practices, in the spirit of continual process improvement and in the service of key company initiatives
- Achieve a thorough understanding of our internal systems so as to effectively and efficiently respond to client requests in a timely fashion
- Embrace a team-oriented culture by helping to oversee our growing team of Campaign Managers, whose role is to provide executional, post-sale support across all media channels
- Support the ongoing analysis and reporting of existing business and competitive, marketplace activity
Benefits
- a health care coordinator
- medical, dental, vision, mental health, telemedicine
- flexible spending accounts
- health savings account
- disability, life insurance, critical illness, hospital indemnity, accident insurance
- paid time off (sick, flex-time away/vacation days, personal, parental, volunteer)
- 401(k) retirement plan
- student loan payment assistance program
- legal assistance
- life assistance program
- identity theft protection
- discounted home and auto insurance
- pet insurance
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
