National Marketing & Communications Leader

Woodard & Curran • Portland, ME

3d • Hybrid

About The Position

Woodard & Curran is a national engineering, science and operations firm with a simple vision for clean water, a safe environment, healthy communities and happy people. As an employee-owned company, we strive to cultivate teams that encourage collaboration in an inclusive culture. We seek talented individuals from all backgrounds to help us address a broad range of water and environmental issues. We prioritize our people, offering opportunities for professional growth, ownership and flexibility. This commitment enables us to make a meaningful impact on our clients, communities and the planet. Woodard & Curran is seeking a dynamic and strategic marketing executive to lead our national Marketing & Communications function. Reporting to the Chief Strategy & Growth Officer, this role is responsible for shaping and executing the firm’s marketing strategy in alignment with organizational objectives, overseeing a team of marketing professionals, and driving business growth through strategic marketing initiatives. With broad strategic influence and direct accountability for market expansion and the revenue pipeline, this role serves as the bridge between marketing and overall business strategy, ensuring that marketing efforts contribute measurably to Woodard & Curran’s success. The National Marketing & Communications Leader will lead a geographically dispersed team of marketing professionals, while serving as a key member of the firm's Strategy and Growth leadership team.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 15+ years of progressive marketing and communications leadership experience.
• Experience leading distributed teams.
• Proven success in developing and executing strategic marketing campaigns that drive measurable business results.
• Strong expertise in branding, communications, demand generation, and marketing analytics.
• Experience supporting business growth through close partnership with sales and business development teams.
• AEC industry experience preferred; professional services experience strongly valued.
• Excellent leadership, communication, relationship-building, and strategic thinking skills.

Nice To Haves

• Experience within the Architecture, Engineering, and Construction (AEC) industry is preferred, though candidates from professional services organizations are also encouraged to apply.

Responsibilities

• Ensure that the firm’s expertise is effectively communicated in the marketplace, that marketing efforts directly contribute to sales results, and that the marketing team operates as a cohesive, forward-looking unit.
• Define and drive a comprehensive marketing strategy that supports the firm’s long-term business goals and growth targets.
• Develop and execute annual marketing plans, set campaign priorities, and ensure that the marketing actions result in tangible beneficial outcomes including a healthy pipeline
• Elevate the firm’s market presence and brand as a leader in the field.
• Oversee market research and competitive analysis to inform positioning and guide the firm’s marketing message to address client needs and industry challenges.
• Ensure a consistent, high-impact brand image across all channels – from proposals and presentations to digital media and public relations that results in tangible outcomes.
• Establish and enforce marketing policies, processes, and budgets.
• Drive innovation and effectiveness in marketing approaches.
• Oversee internal and external communications, ensuring consistent messaging aligned with company values and business priorities.
• Leverage market intelligence, analytics, and performance data to optimize marketing effectiveness and ROI.
• Lead, coach, and develop a national team of marketing and communications professionals, including people leaders.
• Foster collaboration across marketing, communications, business development, and operations teams.

Benefits

• 401(k) Pre-tax or Roth Contributions: The company matches 100% of the first 3% of salary contributed
• Observed holidays: Choose up to 8 holidays to observe annually
• Vacation: Accrued based on years of experience and calculated on hours worked
• Sick time: Paid sick time for non-work-related illness or injury.
• Parental leave : Up to 80 hours of Paid Parental Leave for child bonding
• Disability: Paid short- and long-term disability
• Health : Medical plan options; plus dental and vision plans.
• Life : Basic employee group life insurance and AD&D benefits; additional voluntary life insurance for employees and families is available through Sun Life.
• Wellbeing: DarioMind assistance program combined with personalized mental health and wellbeing resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager