National Digital Enablement Director, West

Southern Glazer’s Wine and Spirits, LLC•Addison, TX

2d•Remote

About The Position

Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people – and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As North America's largest total beverage distributor, Southern Glazer’s isn't just one of Forbes’ Top Private Companies; it's a family-owned business with deep roots dating back to 1933. Southern Glazer’s is proud of its well-earned positive reputation, continually achieving accolades for our outstanding workplace culture. We take pride in creating a culture where our people are valued, supported, and provided opportunities for growth and belonging. As a full-time employee, you can choose from a wide-ranging menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition assistance, a wellness program, parental leave, vacation accrual, paid sick leave, and more. By joining Southern Glazer’s, you would be part of a team that values excellence, innovation, and community. This is more than just a job – it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.

Requirements

Bachelor’s degree plus 8 years experience in digital, sales, or sales operations role.
Understanding of B2B commerce, CRM, agile, and commercial sales processes.
Strong change management skills across multiple stakeholders and functions.
Excellent presentation and communication skills to engage and influence senior leaders.
Ability to work collaboratively in a fast-paced environment and adapt to evolving business needs.
Proficient in MS Office (e.g., PowerPoint, Excel, Access, and Word).

Nice To Haves

Familiarity with enterprise digital transformation.
Has strong Wine and Spirits category knowledge.
Able to balance strategic and tactical priorities to drive results across multiple stakeholders.
Able to inspire and lead peers and colleagues.
Has a positive problem solving attitude.

Responsibilities

Own the national digital enablement strategy in partnership with Digital, Commercial, Product, Regions, ensuring priorities are aligned to enterprise goals, market maturity, field readiness, and measurable business outcomes.
Provide clear direction, strategy, guidance and support for Enablement Managers needed to implement digital enablement activities and perform their responsibilities effectively.
Define and continuously improve the operating model, including responsibilities, escalation paths, ways of working, expectations, and cross-functional handoffs.
Research, develop, and align Digital MPP (annual market goals) that connect ecommerce growth, digital revenue, customer engagement, user adoption, and market execution to business outcomes.
Manage, track, and analyze progress of regional and market digital performance throughout the year leveraging data products, dashboards, and AI tools.
Identify systemic adoption barriers across sales teams, customers, suppliers, and markets, then partner with Digital, Commercial, Operations, and field leadership to remove friction through process changes, capability building, communications, and leadership reinforcement.
Design, implement, and lead enablement programs including SG Champions Club, focused on growth, adoption, outstanding performance, and goal attainment.
Partner with Digital Trade Operations and Dedicated Digital Leads to implement a national strategy around supplier digital activations “digitally influenced sales” to drive incremental business and help close the gaps on our digital goals.
Develop the national change narrative for digital, equipping leaders with clear messaging, business rationale, field-facing talk tracks, and reinforcement tools that connect digital behaviors to customer experience and commercial growth.
Collaborate with product teams across Digital to identify needs, provide market feedback, support roadmaps, and share best practices.
Work cross-functionally with Digital GTM to coordinate digital launches, build digital sales enablement content, develop relevant communications, create product launch events, and digitize trade shows and tastings to drive engagement.
Create scalable playbooks, launch toolkits, adoption frameworks, and activation models to identify barriers and prioritize support while allowing local teams to adapt execution based on market nuances and customer opportunity.
Build the capability of Digital Enablement Managers and field-facing teams through coaching, performance routines, skill development, and best-practices that strengthens local ownership and long-term digital fluency.
Assess digital resource needs end-to-end in markets to make recommendations for resource allocation necessary to meet deployment and training demands for SGWS transformation initiatives.
Lead executive governance routines with regional, market, and cross-functional leaders to review digital performance, resolve barriers, align on priorities, and secure decisions required to accelerate digital behavior change.
Develop and maintain a deep understanding of Digital Organization’s products and services, staying updated on new features and enhancements.
Foster strong relationships both internally and externally, comfortable engaging with a variety of SMEs and reporting levels.
Perform other job-related duties as needed.