National Commercial Manager - US

Manay CPA

About The Position

Manay CPA is partnering with Turkey’s premier, market-leading manufacturer and largest exporter of Raw MDF, Decorative Panels, Laminate Flooring, and Surface Systems. This industry giant, globally recognized for its innovative "Wood Meets Technology" philosophy, has a powerful international footprint. The company is establishing a rapidly growing commercial presence in the U.S. market through elite, select distributor partnerships and is now entering a new phase of growth with the objective of becoming a dominant brand in North America's accessible premium segment. This expansion strategy involves broadening the distributor network and establishing strategic regional hubs. Joining this team means working at the forefront of a visionary global expansion, driving a sophisticated strategy where the company fuels end-user demand and architectural specification networks, empowering business partners to scale sustainable market growth. We are seeking an entrepreneurial and highly disciplined National Commercial Manager (U.S. Market) to spearhead our North American expansion. In this position, you will be fully responsible for managing and scaling the U.S. distributor network, establishing the brand's architectural specification strategy, and building a high-performing sales organization from the ground up. This is a direct-hire role with competitive benefits and an exceptional opportunity to accelerate your career as the company continues to aggressively expand its global footprint. If you are a proactive commercial professional with deep industry relationships and a proven track record of scaling dealer and distributor networks in the U.S. market, this is the perfect opportunity for you!

Requirements

Minimum 7 years of experience in Decorative Panels, Laminate Flooring, Surface Systems, or related industries
Minimum 3–5 years of managerial experience in sales, business development, distributor management, or commercial leadership roles
Demonstrated success in scaling a business line, region, or product category within the U.S. market
Proven track record in distributor development and dealer channel management, with experience acquiring new distributors and growing existing accounts
Experience with architectural channels and the product specification process
An established network of relationships within the U.S. market across distributors, flooring dealers, architects, interior designers, and building product channels
Strong commercial, analytical, and leadership skills
An entrepreneurial mindset combined with a strong discipline for KPIs and performance metrics
Experience working with cabinet manufacturers or cabinet component manufacturers is a plus
Experience working with international or European manufacturers is a plus
Proficient in Microsoft Office and similar software tools, with hands-on CRM experience
Valid driver’s license and willingness to travel domestically and internationally as needed
Valid work authorization in the U.S

Responsibilities

Manage and develop existing U.S. distributor relationships to drive sales, product penetration, and distributor profitability within the Decorative Panels, Laminate Flooring, and Surface Systems categories.
Acquire new regional distributors across decorative panel, flooring, and building product channels while building compelling value propositions for business partners.
Establish and manage the company’s U.S. sales organization, leading future regional sales managers, sales representatives, and support teams.
Optimize sales processes, reporting, and performance frameworks to build a scalable organization for long-term growth.
Design and oversee the Architectural Channel Development Program, cultivating strong relationships with architects, interior designers, developers, and specifiers.
Enhance brand visibility across residential, hospitality, office, and mixed-use projects to ensure products are specified during early design phases.
Lead customer discovery, market validation, competitor analysis, and price verification to help define the North American "Core Collection" product lines.
Share critical market data and customer feedback with internal Product, R&D, and Operations teams.
Position the brand within the accessible premium segment, elevating awareness among architects, designers, dealer networks, cabinet/component manufacturers, and contractors.
Lead trade shows, dealer events, and market development activities to strengthen specification rates and brand equity across the region.
Other duties within the scope of the position may be assigned from time to time.