Multimedia Specialist

First Northern Bank of Dixon•Sacramento, CA

About The Position

The Multimedia Specialist leads the development, execution, and performance of all outward-facing content for the bank. This role is responsible for shaping how the bank presents itself across digital and traditional channels, including website, social media, email marketing, advertising, and public relations. This individual serves as the primary driver of the bank’s external voice and visual identity, creating clear, compelling, and compliant content that builds brand awareness, strengthens client relationships, and supports growth.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, or related field
5-7 years of experience in marketing, content creation, or communications
Strong sense of accountability and initiative
Creative, strategic, and results-oriented
Self-starter who operates effectively with minimal oversight
High attention to detail and brand consistency

Nice To Haves

Accuracy and Thoroughness – strong attention to detail
Adaptability – can deal with frequent change, delays, or unexpected events without being derailed or becoming overwhelmed
Compliance – consistently adhere to Bank policies and regulations, reinforce training to ensure that bank employees are aware of UDAAP and do not harm consumers with any act that could be misleading, unfair, deceptive, or abusive in act or practice
Impact – create a good first impression, commanding attention and respect, showing an air of confidence
Innovation – an original thinker who brings creativity to dealing with work problems and opportunities, meeting challenges with resourcefulness
Reliability – complete tasks on time or notifies appropriate person with an alternate plan

Responsibilities

Lead the creation, editing, and publishing of all external marketing content, including website copy, blogs, email campaigns, advertisements, and social media
Manage the content calendar, ensuring consistent and strategic messaging across all external channels
Translate banking products, services, and initiatives into clear, engaging, and compliant client-facing content
Design and produce graphics for digital and print marketing materials
Develop and edit video content for campaigns, social media, and brand storytelling
Maintain consistency with brand standards and accessibility guidelines across all creative assets
Oversee and maintain website content, including updates, landing pages, and optimization
Direct execution of the bank’s social media presence, including posting, messaging, and engagement
Develop and manage email marketing content to support campaign performance
Serve as the steward of brand voice, tone, and visual identity across all external communications
Produce press releases and external storytelling that enhance the bank’s reputation and community presence
Monitor and evaluate content performance across all external channels
Apply insights to refine content strategy and improve engagement and conversion
Ensure all external content adheres to regulatory and compliance standards