Multimedia Specialist III

University of Florida•Gainesville, FL

About The Position

As the department's dedicated video professional, this role owns video storytelling for Student Life end to end from ideation through production and delivery across both short-form and long-form content. This position works in close partnership with leadership to shape strategy, and with a team of student staff to bring it to life.

Requirements

Bachelor's degree in an appropriate area and two years of relevant experience.
Appropriate vocational/technical training may substitute at an equivalent rate for the required experience.
A valid Driver's License is required

Nice To Haves

Demonstrate experience in camera operation with foundational knowledge of light, audio and composition principles
Demonstrate proficiency in video editing and post-production with expert-level skill in Adobe Premiere Pro and working familiarity with After Effects, Photoshop and related Creative Cloud program
Expertise in multiple lighting set-ups including studio, location and event
Demonstrate excellent collaboration, planning, organization and communication (verbal and written) skills
Demonstrated interpersonal and professional skills
Strong visual storytelling ability with proven understanding of pace, mood and narrative that captivates and creates strong emotional connections with target audiences
Demonstrated ability to handle multiple projects or tasks simultaneously
Ability to work as part of a team in a complex environment
Demonstrated ability to produce polished, high-production-value short-from videos while shaping the content strategy that drives audience growth and engagement

Responsibilities

Develop, direct, film and edit high-quality video projects that capture the student experience and advances the Student Life mission through projects to be featured on social, web, digital and other platforms
Coordinate and execute on all stages of production including concept development, location scouting, storyboarding, scriptwriting, pre-production, filming, lighting, post-production editing and delivery
Ensure projects align with divisional goals, university brand standards and ADA compliance standards
Collaborate with department leadership to identify goals and coordinate with stakeholders to translate them into creative video projects
Establish visual direction and assist in shaping the brand voice and storytelling tone
Develop platform specific strategies (Instagram, YouTube, Threads, etc.) to maximize impact and engagement
Research and apply emerging video, digital storytelling and social media trends
Recommend and implement new approaches to keep Student Life content fresh and engaging
Monitor peer institution and industry leaders for best practices
Regularly communicate with stakeholders on the planning and execution of video requests, balancing high-volume social content needs with occasional longer-form storytelling.
Maintain a secure and organized digital asset management system
Oversee equipment inventory and maintenance schedule
Ensure all cameras, lighting, rigs and related gear are in working order and meet production standards
Maintain safe working environments during all shoots
Anticipate and mitigate risks related to multimedia production
Create and provide user training for system use as needed
Recruit, train, supervise and evaluate a multimedia team, including student staff
Responsible for the administrative functions related to employee management (e.g. time approvals)
Responsible for developing, maintaining, disseminating and enforcing policies, procedures, and guidelines for areas of responsibility
Interpret and ensure compliance with departmental and university policies, guidelines and other relevant regulations
Analyze, generate and review processes and procedures for areas of responsibility and make recommendations based on findings
Coordinate schedules and resources for multimedia projects
Manage time and resource allocation to align with divisional priorities
Foster a culture of creativity, accountability and professional growth