MULTIMEDIA SALES MANAGER - WBRC (6 NEWS & TELEMUNDO ALABAMA)

Gray Media • Birmingham, AL

19d

About The Position

The Multimedia Sales Manager will bring fresh, advanced strategies and tools into our sales operation. This role is a key strategic hire, designed to help bridge the gap between traditional sales excellence and cutting-edge digital innovation. This position will lead and manage a sales team of Multimedia Executives, overseeing the development and sale of our multimedia solutions to small, medium, and large businesses. You will work closely with the MEs to develop strategic, data-driven Multimedia strategies to help our clients improve their customer acquisition, conversions, and revenue growth.

Requirements

• Proven leadership track record driving broadcast and/or digital ad sales growth
• Strong negotiator and closer; builds long-term relationships and repeat business
• Highly organized with attention to detail and strong follow-through
• College degree or equivalent experience (5+ years in sales leadership) needed
• Must meet Gray driving requirements and have a valid driver’s license

Nice To Haves

• Experience with WideOrbit, Matrix, and Microsoft Office preferred
• A competitive mindset: tests, takes smart risks, and pushes for growth
• Constant ideas for packages, positioning, pricing, partnerships, and go-to-market
• A true team builder who recruits, coaches, and grows talent
• Exceptional communication up/down/across the organization; clear expectations and follow-through
• Experience driving results in television and/or digital advertising

Responsibilities

• Total ownership of the sales department revenue, culture, execution, and team development
• Lead sales strategy and execution to deliver sustained revenue growth across broadcast + digital
• Create and maintain a high-performance sales culture with clear standards and accountability
• Develop Birmingham market expertise and turn it into winning revenue initiatives
• Manage and price inventory; forecast revenue; deliver reports as requested by the General Manager
• Build and achieve budgets; provide accurate, timely forecasts
• Strengthen relationships with key clients, agencies, and community partners
• Join the team on face-to-face sales calls weekly
• Coach and develop Media Executives; recruit and on-board new talent
• Use audience measurement tools to deliver insights and effective client solutions
• Partner across departments to hit company and client goals

Benefits

• Equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
• Compliance with applicable state and local laws governing nondiscrimination in employment.
• Prohibition of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree