Multimedia Sales Manager - Wsaz (Huntington)

Gray Media • Huntington, WV

5d

About The Position

WSAZ NewsChannel 3, a dominant NBC affiliate in the Charleston-Huntington television market, has an immediate opening for an experienced Multimedia Sales Manager for their Huntington office. Duties/Responsibilities include, but are not limited to: Work with the Sales Management Team to employ a servant leadership sales culture, where support, accountability, and winning drive our success. Recruit, hire, and train Digital and Business Development Focused Multimedia Executives Develop a steady stream of new business across our platforms Attend CNAs and Pitches regularly with Multimedia Executives Serve as the subject matter expert on all company solutions and systems, providing guidance and support to the sales team.

Requirements

• Excellent written and verbal communication skills
• Strong organizational and time management skills
• Keen ability to negotiate and close business
• Ability to quickly adapt to changing priorities and handle decision-making calmly under pressure
• Ability to remain positive and foster a positive work environment
• Previous sales experience (Media Sales preferred)
• College degree
• Proficient in Microsoft Office (Word, Excel, PowerPoint)
• Strong understanding of broadcast television sales (on-air and online)
• Strong knowledge of digital advertising products, programmatic basics, audience targeting, and measurement metrics
• Overall knowledge of Nielsen/ComScore ratings and methodology
• Advanced knowledge of the current station programming schedule
• Computer literacy and strong technical aptitude
• Proven ability to lead and motivate a team of Media Executives
• Ability to build and maintain relationships and trust with clients
• Ability to set strategic direction both internally and externally
• Ability to give public presentations and communicate effectively with diverse audiences
• Must be a good listener

Nice To Haves

• Wide Orbit experience
• WOMS (Workspace Optimization Management System) experience
• Advanced Microsoft Excel proficiency

Responsibilities

• Own achievement of the station's local sales budgets (broadcast and digital), setting targets and tracking performance
• Develop and execute integrated sales strategies that drive revenue across all channels
• Analyze market and performance data to identify opportunities, optimize pricing and packaging, and report results to senior leadership
• Develop new revenue streams and approve/clear orders
• Recruit, train, and supervise local Media Executives
• Lead sales training and coaching programs to elevate team performance across broadcast and digital platforms
• Manage, mentor, and hold accountable all local Media Executives
• Continuously recruit and build bench strength for team growth
• Make sales calls alongside Media Executives to model best practices and support success
• Plan and lead the strategic growth and monetization of digital products and packages
• Expand and diversify the station's internet advertising base through prospecting, partnerships, and new product development
• Develop packages and sponsorships to drive incremental revenue
• Act as a client-facing resource for key accounts
• Build relationships, present solutions, and ensure excellent service delivery across the department
• Evaluate and resolve customer service concerns as needed
• Assist the Director of Sales in managing inventory, research, personnel, and rates
• Develop strategies with the Director of Sales for goal-setting expectations
• Actively participate in weekly creative meetings to identify new business opportunities
• Work collaboratively with other sales leaders
• Remain current with market conditions and competitive landscape
• Perform other job-related duties as requested

What This Job Offers

• Job Type: Full-time
• Career Level: Manager