Multimedia Marketing Specialist

Marquee Broadcasting West Inc•Eureka, CA

44d•Hybrid

About The Position

This role is a blend of creativity, strategy, and hustle, focused on selling broadcast and digital advertising solutions to local businesses. As a multimedia marketing specialist, you will create powerful advertising campaigns combining the reach of broadcast with the precision of digital. The position involves continuous learning, problem-solving, and helping clients grow, with unlimited earning potential based on performance. It is ideal for individuals who are driven, curious, and enjoy building relationships while increasing their income.

Requirements

High school diploma or equivalent certification
1-3 years of media sales experience, preferably in TV, radio, or digital advertising (preferred but not necessary; training provided)
Proven track record of meeting or exceeding sales targets.
Strong understanding of the local market and key business segments.
Excellent negotiation, presentation, and interpersonal communication skills.
Familiarity with digital advertising strategies, including social media marketing, online video, and OTT platforms.
Proficiency in Microsoft Office – PowerPoint, Excel, Word, and Teams
Ability to work independently, manage multiple client accounts, and generate new business opportunities.
Strong organizational skills with the ability to manage multiple priorities and meet deadlines.
Collaborative attitude with the ability to work cross-functionally within the station.
A passion for helping clients achieve their business goals through advertising and marketing solutions.
Proficiency in Microsoft Office (Word, Excel, PowerPoint) and Google Suite, along with the ability to learn proprietary software quickly.

Nice To Haves

Media sales experience, preferably in TV, radio, or digital advertising

Responsibilities

Develop and implement sales strategies to achieve individual and team sales goals for both broadcast and digital platforms.
Prospect, identify, and secure new business through cold calling, networking, and relationship-building with local businesses and advertisers.
Manage and grow an assigned portfolio of existing clients, ensuring repeat business and client satisfaction.
Build strong, long-lasting relationships with clients by understanding their business needs and providing effective advertising solutions.
Serve as a trusted advisor, educating clients on the benefits of TV advertising and digital marketing solutions.
Conduct regular meetings and presentations with clients to propose advertising plans and review campaign performance.
Work with clients to create tailored advertising campaigns that align with their marketing goals and budgets.
Collaborate with the station’s creative team to develop compelling ad copy, visuals, and multimedia content for TV and digital platforms.
Ensure timely and effective execution of campaigns, from initial proposal through post-campaign reporting.
Promote digital advertising solutions including website display ads, social media, and OTT (over-the-top) streaming services.
Stay up-to-date on emerging digital trends and tools to offer clients the most current and effective marketing strategies.
Track and report on sales performance, including forecasting future revenue opportunities.
Prepare sales proposals, presentations, and contracts in alignment with company policies and pricing guidelines.
Monitor and analyze advertising campaign results, delivering post-campaign analysis and insights to clients.
Collaborate with the production team, creative services, and traffic department to ensure flawless campaign execution.
Work closely with other sales team members and management to share insights and strategies for maximizing revenue.
Attend station-sponsored events, community activities, and promotional efforts to network with potential clients and represent the station.