Multicultural Media Planner

PUBLICIS GROUPE•New York, NY

63d

About The Position

Right now, we're looking for a quick-thinking, media-savvy, multicultural media planning expert who'll support the team as Media Planner in bringing that transformation to life. Sound like you? Read on. You'll be a force within the company, known as a go-to-person for media planning expertise. Every day brings a new challenge to the job, but few things you can expect to be accountable for consistently:

Requirements

A four-year college education and two to four years of experience working as a media assistant or planner, preferably in a multichannel capacity at a creative agency
Strong familiarity with the digital & TV (linear and CTV) environment - you know this world by heart and you keep pulse with the rapid changes happening within it - and a clear, solid understanding of the media planning and buying process
Understand media consumption nuances between multicultural audiences v. general market
An artful ability to translate client objectives into exceptional media strategies - and communicate them clearly
Solid understanding of general advertising and direct marketing performance metrics, and a firm grasp on media research tools and how and when to most effectively use them
Willingness to travel as needed - you're open to new places, new faces and new ideas

Nice To Haves

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation
Spanish fluency is a plus but not required!

Responsibilities

Working closely with the media supervisor to develop strategic channel/media approaches that routinely impress and excite clients
Working closely with multicultural client leads to ensure media plans are reaching the right consumers
Expertly developing and evaluating RFPs, making smart vehicle list recommendations, and effectively utilizing media research tools and resources to aid in buy recommendations and campaign development
Developing close working relationships with vendors, as well as managing cross-departmental issues/questions regarding campaign execution
Analyzing campaign results to highlight key learnings - and translating those learnings into concise, actionable recommendations so that we can push our work to be even more outstanding

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

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