Media Planner

Allied Global Marketing•Los Angeles, CA

7h•$55,000 - $65,000•Remote

About The Position

We’re seeking a full-time, experienced Media Planner to join our LA based team focused on business in the APAC region. This position will be responsible for the development and execution of advertising plans for entertainment, tourism, and other clients. The role focuses primarily on digital media — including paid social, paid search, programmatic display, OLV, and other digital channels — with some exposure to traditional media such as OOH and broadcast TV. Candidates must have hands-on experience managing campaigns directly within major ad platforms including Meta Ads Manager, Google Ads, and other demand-side platforms (DSPs). This position requires a highly organised individual who works well both independently and as part of a team in a fast-paced and detail-oriented environment. This individual is expected to be resourceful, responsible, and to demonstrate initiative and innovation. The position is based in Los Angeles , reporting into the APAC Managing Director in Sydney and our Paid Media leads in the US, and will interface with client teams primarily in the Philippines, Australia, Singapore, and the US.

Requirements

3-5 years’ digital media planning and buying experience
Proficiency in digital media is a must; some traditional media experience is preferred
Previous experience at a digital media agency
Dependable team player with a strong ability to work independently and amongst teams
Demonstrated success in developing, managing, and executing digital marketing campaigns on the agency and/or client side
Ability to manage multiple concurrent clients/projects and meet tight deadlines
Excellent non-adversarial negotiation skills
Detail-oriented with exceptional critical thinking and problem-solving abilities
Excellent communication skills under high-pressure situations both internally and externally
Confidence in advising team and clients on campaign performance and setting KPIs and goals
High interest in emerging digital media technology
Proficiency with digital marketing platforms, ad servers, and analytics tools. In particular Meta Ads Manager, the Google Advertising Suite (Google Ads, YouTube, Performance Max, DemandGen, etc.), DSPs, and Google Campaign Manager 360.
Understanding of and preferably previous experience working in data and analytics
Proficiency in MS and Apple office suites
Bachelor's degree in Marketing, Advertising, or other related field.

Responsibilities

Collaborate on marketing strategy development with clients and internal team
Work directly in advertising platforms including Google Campaign Manager, Meta, Google Ads, TikTok and more
Establish and maintain positive client, vendor, and internal relationships
Participate in day-to-day communication with clients
Handle execution of digital media campaigns from creation to completion
Negotiate with media vendors, place approved media plans and coordinate to make sure that all placements are pushed live
Identify target audiences and their characteristics, behaviors, and media consumption habits
Maintain media plans, budgets, and insertion orders
Manage, monitor, optimize, analyze, and report on campaigns
Research and analyze data using internal and external data sets
Evaluation of media campaign effectiveness to inform future campaigns
Research new trends in the industry on an ongoing basis