Media Planner

HDMZ•Chicago, IL

3d•$65,000•Remote

About The Position

The HDMZ paid media team develops and executes integrated paid media strategies across traditional media channels, such as; print and digital channels ranging from social to display; to help our clients grow. We match great creative ideas with effective distribution and leading expertise in paid media healthcare/life sciences space. The Media Planner must have a solid foundation of knowledge and experience across all media channels, with an emphasis in life science B-to-B marketing and preferably digital. Have a proven ability to plan, execute and analyze digital campaigns across display, email, and programmatic ad buying. A firm understanding of both branding principles and ROI driving tactics will be critical for this position. Experience in life science marketing would be beneficial.

Requirements

2+ years of experience in a media planning, buying, or activation role
Experience activating and managing digital campaigns across multiple platforms
Proficiency in: Google Campaign Manager 360, Display & Video 360, Google Slides, Looker Studio
Strong understanding of both branding and performance-driven media strategies
“Respects the bottom line” — understands scope, value, and financial responsibility for both clients and HDMZ
Takes ownership of billing, media authorizations, and reconciliation
Relied upon as a media expert by Client Services teams
A positive influence on HDMZ culture and a strong representative of the agency at client meetings, lunches, and conferences
Willingness to travel to trade shows and conferences as needed

Nice To Haves

Experience in life science marketing would be beneficial.

Responsibilities

Develops and presents multi-channel media plans with an emphasis on digital and traditional media
Leads media discussions with clients and internal teams, confidently articulating strategy, rationale, and results
Creates or contributes to agendas and materials for client-facing meetings
Demonstrates extensive knowledge of media opportunities and justifies recommendations using data, insights, and informed opinion
Evaluates syndicated research to build audience profiles and inform targeting strategies
Executes and activates paid media campaigns across display, video, mobile, paid social, and other digital channels
Manages campaign setup, trafficking, and QA across platforms including Google Campaign Manager 360 and Display & Video 360
Owns relationships with publishers, platforms, and media sales representatives
Schedules and leads calls with media reps to advance planning, negotiation, and activation objectives
Confers with media representatives to determine optimal use of budgeted funds to achieve marketing and sales goals
Takes ownership of media authorizations, insertion orders, billing, and reconciliation processes
Monitors live campaigns and independently identifies optimization opportunities to improve performance
Understands and applies key metrics, benchmarks, and KPIs to gauge campaign success
Builds and maintains reporting dashboards (Funnel / Looker Studio)
Leverages Google Analytics and digital marketing platforms (Google Ads, DV360) to analyze performance and inform recommendations
Communicates performance insights and optimizations clearly to clients and internal teams