Multi-Channel Content Creator

Miami University Alumni Association • Oxford, OH

4d • $55,000 - $60,000 • Hybrid

About The Position

Miami University’s Communications and Marketing department is seeking a Multi-Channel Content Creator to support university enrollment marketing and communication. This role involves writing and editing stories, multimedia features, social media posts, emails, and web content to achieve student enrollment goals. The position requires collaboration with campus and external partners, as well as colleagues within the marketing department, to develop and execute integrated communication plans. The Multi-Channel Content Creator will manage project timelines and deadlines within a project management system, provide and receive creative feedback, and drive results while keeping projects on track. This position is approved for remote hybrid work, with two days on campus and three days remote.

Requirements

• Bachelor's Degree
• At least three (3) years of experience creating content in a communication or marketing field.
• Excellent communication skills, both oral and written.
• Ability to communicate complex ideas clearly and effectively to varied audiences and across teams.
• Strong organizational and project management skills, including the ability to manage complex tasks, set priorities, meet deadlines, and lead projects.
• Ability to collaborate and contribute in a team environment, as well as demonstrate initiative, independence, and sound judgment in decision-making.
• Strong attention to detail and accuracy in all work.
• Excellent editing skills, including technical knowledge, grammar and formatting.
• Familiarity with social media platforms and strategy.
• Experience with web content management systems (CMS); marketing best practices.
• Knowledge of AP style and experience working within brand guidelines.

Nice To Haves

• Experience with communication in higher education, preferably admission marketing and communication.
• Knowledge of higher education recruitment strategies and/or marketing and communication strategies.
• Demonstrated commitment to the highest standards of accuracy, attention to detail, and handling of confidential information.
• Ability to work collaboratively with various internal and external constituencies.
• Experience in integrating technology as part of a larger marketing strategy.
• Experience with CRM software and other relational databases.
• Experience writing and publishing blog content.
• Proficiency with Adobe Creative Suite and/or other video editing software.
• Customer service skills, including diplomatically, patiently, and successfully handling complaints, problems, questions, conflict, and suggestions.
• Understanding of development and design tools (including HTML), SEO, cross-browser and cross-platform compatibility, basic understanding of website analytics and measuring ROI; solid understanding of online copywriting and how it impacts search engine optimization.

Responsibilities

• Serve as the primary liaison between the marketing department and key campus admission/enrollment partners, guiding the enrollment marketing team’s efforts with strategies and tactics to reach and engage with the designated populations (e.g., first year/transfer/graduate, domestic/international, on-campus/online students).
• Create engaging visual and written multi-channel content for websites, email, social media, third-party platforms, and other communication vehicles to promote the Miami University student experience to future students.
• Use data-informed strategy to implement, monitor, and maintain enrollment communication plans for prospective, admitted, and enrolling students, their parents/family, and other influencers, serving as liaison to strategic teams within the Office of Admission.
• Collaborate with production managers, other content creators, designers, photographers, web staff, and other appropriate staff to produce content in support of university enrollment goals.
• Contribute to Miami social media channels, creating content that will engage prospective Miami students.
• Write, present, and modify copy.
• Proofread other editors’ materials.
• Research content, conduct interviews, and prepare profiles.
• Assist in maintaining project deadlines and feasibility during the production of materials. Follow process and use appropriate software/tools for successfully monitoring progress of active projects, providing support as needed to ensure timely completion.
• Participate in professional development activities.
• Other duties as assigned.

Benefits

• Benefit Eligible

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level