Motion Designer - Animation & Graphics
About The Position
Liftoff is seeking a Motion & Graphics Designer to be responsible for all animated and graphical elements within the app and marketing materials. This role requires a strong focus on motion design with the ability to also handle graphic design tasks. The designer will animate characters, create in-app motion, produce marketing assets, and design supporting static graphics. Success in this role involves shipping functional motion that integrates well into the product, bringing characters to life with consistent personality, creating shareable marketing content, and establishing a documented motion language for the team. The designer will work closely with UI/UX designers, product managers, engineers, and marketing teams.
Requirements
- A strong animation reel with character animation.
- Fluency in Adobe After Effects, including export to Lottie.
- Experience with Rive for character and interactive UI motion.
- Fluency in Figma, with the ability to work within an existing design system and hand off assets cleanly.
- Real graphic design ability, including the capacity to design static assets.
- Experience shipping animation in a live product or campaign.
- Clear written communication skills for specifying motion, documenting timing, and explaining design choices.
- Comfort working in a startup environment with short feedback loops and significant ownership.
Nice To Haves
- Shipped marketing and social assets, ideally with performance data.
- Experience with gaming animation (UI, characters, effects, game feel).
- Experience with mobile consumer animation at scale.
- Performance-conscious animation knowledge for mobile platforms.
- Familiarity with React Native Reanimated or Skia, enabling discussions with engineers about feasibility.
- 3D or Blender skills for stills and short marketing pieces.
- Experience shipping products in the health, wellness, social, or gaming industries.
- Sustained depth in a craft, sport, or community outside of work.
Responsibilities
- Animate characters, including rigging, poses, expressions, and reaction animations for Jymbo and other characters, ensuring a consistent personality across various in-app events.
- Produce 2D vector animation built for reuse.
- Design in-app motion for transitions, celebrations, unlocks, progress states, and micro-interactions.
- Ship Lottie and Rive files for seamless integration by engineers into React Native.
- Work within performance budgets, considering file size, frame rate, battery consumption, and low-end device performance.
- Create motion content for marketing channels including social media, advertisements, App Store, and launch campaigns.
- Design marketing assets for shareability and repost potential.
- Translate product features into short, clear visual stories.
- Produce animatics and storyboards to pitch features and allow the team to react to ideas before development.
- Use motion to pressure-test product ideas.
- Handle supporting graphic design tasks, including in-app graphics like splash screens, status cards, game-like items, and collectibles.
- Create illustrations and vector artwork for features and campaigns.
- Maintain consistency with the existing design system.
Benefits
- Autonomy and Ownership
- Top-of-the-Market Cash & Equity Compensation
- A World-Class Team
- Company-paid lunch every day (if in office)
- Lifetime Liftoff Pro membership
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
