Molecular Marketing Director

Abbott•Lake Forest, CA

2d•Onsite

About The Position

The scope of this position includes leading the Molecular Marketing portfolio for Abbott’s US Infectious Disease Commercial Business. The scope of products included: ID NOW System including COVID-19, Flu, Strep A, RSV, along with instrumentation, software and connectivity. This position will support the products in both existing and new customer types ranging from the traditional healthcare settings (Hospital, POL, Urgent Care. The Molecular Marketing Director will have three (3) direct reports (ID NOW Marketing Manager, Connectivity Marketing Manager, and Associate Marketing Manager) to support the various product lines, launches and initiatives.

Requirements

Proven success in developing and executing marketing programs.
Demonstrated success in launching new products and driving compelling value propositions to accelerate product adoption.
Proven ability to multi-task several projects and deliverables for varied internal and external customers.
Proficient at forecast modeling and pricing approaches.
Strong communication skills with demonstrated ability to create and deliver professional and impactful presentations.
Bachelor’s degree required.
Ten (10) + years of relevant industry experience.
Demonstrates understanding of the applicable industry regulations and quality management systems including product labeling and claims.

Nice To Haves

History in point-of-care (POC) diagnostics and molecular platforms preferred.
MBA with marketing emphasis desired.
Knowledge of all aspects of medical marketing and sales, in addition to a strong strategic market and data analysis skills.

Responsibilities

Leverage Customer Segmentation insights to determine new approaches or new/emerging market opportunities.
Lead commercial marketing team in the development and execution of marketing initiatives such as product launches for molecular technologies.
Develop refreshed, compelling messaging and marketing programs across all customer types that articulate the core value propositions across the portfolio
Lead cross-functional team to assess traditional Respiratory Promotions and develop comprehensive, impactful end-use customer and distribution approach that will maximize the expanded footprint of the technologies.
Engage with key stakeholders to continue to improve the S&OP processes to maximize marketing alignment throughout the organization.
Position Abbott market leading products across the continuum of Respiratory products with key customers.
Campaigns and messaging to be targeted to the end-user customers, distributors and US Infectious Disease field organization.
Work cross functionally with core ID business unit, RMDx division resources and other Abbott Divisions to ensure messaging alignment and best utilization of resources.
Conduct market research needed to inform US commercial strategies in coordination with BU market insights team.
Engage with the product development team and business unit marketing team to help inform product characteristics desired by targeted customer types.
Serve as a key voice of the US Market and develop commercial approaches to reach the varied customer segments.
Engage sales training team to develop impactful, comprehensive and ongoing training programs providing product, customer and market insights to accelerate product adoption and utilization.
Identify Key Opinion Leaders (KOLs), along with the scientific affairs team, that will help to further establish the ID NOW POC platform in this market space with a rapid pace of adoption.
Engage outside agencies, along with Scientific/Medical Affairs and Medical Education teams, to incorporate clear and compelling value propositions by customer type and segment.
Establish strong relationships with commercial leadership to leverage insights and to help drive product acceptance by customers.