Mobile Growth Specialist

iHeartMedia • New York, NY

12d • $66,300 - $80,000 • Onsite

About The Position

iHeartRadio is seeking a Mobile Growth Specialist who will treat clean, accurate attribution as the foundation of their work. The ideal candidate will have direct, working knowledge of mobile measurement and can own it reliably, while also running effective paid campaigns and lifecycle programs that grow downloads and usage. iHeartMedia is the number one audio company in America, reaching 90% of Americans monthly and is a leader in podcasting, live music events, and digital streaming radio. The company values collaboration, curiosity, and respect for everyone.

Requirements

• Direct, hands-on working knowledge of an MMP (AppsFlyer strongly preferred), Firebase, and mobile attribution (how installs are attributed, how events and postbacks flow, and how to configure tracking correctly across platforms).
• Solid command of privacy-driven measurement, including SKAdNetwork, conversion value mapping, and the limitations and workarounds in a post-IDFA world.
• Demonstrated experience configuring or auditing SDK integrations, conversion events, and tracking setups, with the rigor to keep them accurate over time.
• 2–4 years of hands-on growth, performance, or lifecycle marketing experience, ideally for a consumer app or digital product.
• Experience running paid campaigns across one or more major ad platforms.
• Exposure to CRM, lifecycle, or messaging platforms used for retention and winback.
• Comfort working with data, analytics, and reporting tools (Amplitude, Tableau, or similar), and the ability to turn numbers into clear recommendations.
• Strong instincts for advertising and messaging fundamentals, including the ability to write persuasive copy and understand what makes it convert.
• Close attention to detail, noticing when a number looks off and caring about getting tracking right.
• A self-starter comfortable building process where none exists and adapting as priorities shift.

Nice To Haves

• Respect for others and a strong belief that others should do this in return.
• Accountability for own work and desire to provide guidance to new team members.
• Ability to contribute to several projects at the same time under a moderate level of direction.
• Application of objective judgment, technical skills, and prior experience to solve business problems.
• Strong written and verbal communication skills, including a knack for explaining complex information in a straightforward manner.
• Desire for continued knowledge sharing and learning.
• Understanding of the impact of own decisions.

Responsibilities

• Own attribution and tracking end to end, ensuring events, conversions, and SDK integrations are correctly configured across AppsFlyer, Firebase, and ad platforms.
• Maintain and audit the measurement stack, catching discrepancies, debugging event and postback issues, and keeping attribution windows, conversion mapping, and SKAdNetwork configurations accurate and current.
• Plan, launch, and optimize paid user acquisition campaigns across major platforms (Meta, Google, Apple Search Ads, TikTok, Snapchat) to drive app downloads and engagement.
• Build and run lifecycle and winback programs using CRM and messaging tools to re-engage lapsed listeners and improve retention.
• Build and maintain performance reporting and dashboards, focusing on retention, engagement, and downstream value across channels.
• Manage budget allocation, shifting spend toward the channels and tactics delivering the best return.
• Contribute to creative and messaging by writing and iterating on copy that persuades users to download and stay engaged.
• Research and test new channels, tools, and tactics for acquisition and retention.
• Monitor campaigns and programs regularly, catching delivery or tracking issues early, and sharing results and recommendations with the team.

Benefits

• Employer sponsored medical, dental and vision with a variety of coverage options
• Company provided and supplemental life insurance
• Paid vacation and sick time
• Paid company holidays
• A Spirit day to encourage and allow our employees to more easily volunteer in their community
• A 401K plan
• Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
• A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed