Mobile App Marketing Program Manager AO7177519

BTI Solutions•Plano, TX

3d•Onsite

About The Position

The Mobile App Marketing Program Manager will be responsible for developing and implementing a comprehensive push notification strategy for the Shop App. This role involves overseeing the end-to-end process of push notification campaigns, from content creation and scheduling to performance tracking and optimization. The Program Manager will collaborate closely with marketing, product, engineering, and design teams to ensure seamless execution and alignment with broader app initiatives. A key aspect of this role is data analysis, monitoring key performance indicators (KPIs) such as open rates, click-through rates, and conversion rates, and using these insights to refine strategies and improve performance. The position also requires ensuring all push notifications adhere to industry best practices, privacy regulations, and company policies.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
5+ years of experience in digital marketing, product management, or a related role.
At least 2 years focused on push notifications or mobile app engagement.
Strong organizational and multitasking skills to manage multiple campaigns and stakeholders effectively.
Proficiency in analyzing performance metrics and using insights to optimize campaigns.
Excellent verbal and written communication skills to coordinate with cross-functional teams and craft compelling notification content.

Nice To Haves

Experience with push notification platforms (e.g., Firebase, Braze, OneSignal).
Familiarity with user segmentation and personalization techniques.
Knowledge of A/B testing methodologies and tools.

Responsibilities

Develop and implement a comprehensive push notification strategy aligned with business goals, user segmentation, and personalization.
Oversee the end-to-end process of push notification campaigns, including content creation, A/B testing, scheduling, and performance tracking.
Work closely with marketing, product, engineering, and design teams to ensure seamless execution and alignment with broader app initiatives.
Monitor KPIs (open rates, click-through rates, conversion rates) and leverage insights to refine strategies and improve performance.
Ensure all push notifications adhere to industry best practices, privacy regulations, and company policies.