Mobile Ad Monetization Manager
About The Position
2K’s Cat Daddy studio, based in Kirkland, Washington, was started 25+ years ago by industry veterans and is now a wholly owned subsidiary of Take-Two Interactive within the 2K Label. The studio is a fun, dedicated family of incredibly hardworking game developers. We have shipped games on almost every genre and platform, with a current focus on mobile games. We’re looking for an experienced Mobile Ad Monetization Manager to join our team. In this role you will plan and oversee in-game advertising for iOS and Android games. You will work within a multi-disciplinary team to steer our efforts in successfully building, operating, and managing Video Ads and Campaigns to better understand our players and enhance their experience with our mobile games.
Requirements
- Proven track record managing, growing, and optimizing Video Ads and Offer Wall Campaigns through iOS and Android marketplaces.
- A strong preference for candidates with a background in mobile gaming and a deep passion for the interactive entertainment space.
- Highly skilled at compiling and analyzing complex performance data and metrics to drive decisions.
- Self-motivated, driven, and highly comfortable receiving feedback and direction to constantly improve.
- Strong interpersonal and negotiation skills, with an emphasis on building productive, positive relationships with external partners, management, and peers.
- A passion for delivering measurable results and a consistent track record of meeting or exceeding targets.
Responsibilities
- Responsibly manage, analyze, and optimize Video Ads and Offer Wall campaigns
- Run rigorous A/B tests to optimize monetization efforts, including price floors, ad frequencies, and player segmentation.
- Select, follow, and maintain strong relationships with top ad providers, networks, and mediation platforms.
- Benchmark the market for the best provider integrations. Propose innovative improvements to the Product team on how to better integrate Video Ads and Offer Walls seamlessly into our games.
- Work closely with UA team to develop cohesive campaign budgets and timelines that balance monetization with user acquisition.
- Compile, track, and analyze key performance metrics (eCPM, ARPDAU, LTV, Fill Rates) to turn data into actionable revenue strategies.
Benefits
- bonus and/or equity awards
- 401(K) plan
- Employee Stock Purchase Program
- medical, dental, vision, and basic life insurance coverage
- 14 paid holidays per calendar year
- paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program
- up to 10 paid sick days per calendar year
- paid parental and compassionate leave
- wellbeing programs for mental health and other wellness support
- family planning support through Maven
- commuter benefits
- reimbursements for fitness-related expenses
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
