Mgr-Digital Brand Advocate

Lowes

6d•Onsite

About The Position

The Mgr-Digital Brand Advocate works with strategic suppliers, Enterprise Item Content, Supply Chain, IT, Online and Merchandising to optimize brand-focused, online customer experiences on Lowes.com. The Manager builds strong business relationships with suppliers to improve online sales, traffic and conversion through analyzing, identifying and improving brand-specific product assortment, online content, promotions, inventory and returns within their assigned product categories. The Manager ensures that new and promotional items are optimized and offers support when suppliers need help with online/system troubleshooting. This role is also responsible for understanding customer behavior, building strategic plans and leading presentations with supplier and merchandising partners to gain alignment on planned initiatives. The Mgr-Digital Brand Advocate supports Omni-Channel retail strategies and partners with cross-functional leadership to identify process improvement opportunities to optimize effectiveness leading to brand renewal and growth. The Manager leads a team of direct reports and is responsible for inspiring, managing and developing team members and culture.

Requirements

Bachelor’s degree Business, marketing, finance or related field or equivalent years of experience in lieu of education requirement, if applicable
7 Years of Online / Retail Merchandising / Vendor Management / Digital Marketing
1 year of experience leading a team of direct reports

Nice To Haves

Master’s degree Business, marketing, finance or related field
Experience in vendor management systems, digital marketing, ecommerce, and merchandising
Proven experience with major consumer brands and how to support/ differentiate them in the digital space

Responsibilities

Assist and coaches their Brand Advocates on analyzing customer behavior and pain points to identify opportunities to improve the online experience and drive conversion.
Guides Brand Advocates in Search Engine Optimization (SEO) keyword analysis and the updating of online content to drive incremental traffic.
Analyzes and develops strategy for soliciting additional suppliers into, and graduates them out of, the brand Advocate program.
Completes root cause analysis on key performance indicators.
Develops and maintains relationships with brand leadership teams and cross-functional partners. Aligns on common business goals and executes merchandising strategies.
Supports Brand Advocate with suppliers and merchants to gain alignment on strategic plans.
Leads creation of project plans and aligns with merchandising and supplier to drive execution.
Responsible for guiding team who will continuously lead and facilitate complex projects that require multiple stakeholders and drive impacts across the greater organization
Builds system knowledge and expertise by curating training classes and overseeing project work.
Provide support and expertise to Online Business Solutions, IT and Online Leadership to plan and execute total Site enhancement and optimization strategies
Leads and guides direct reports. Develop career paths and provide associates the assistance needed to help them move and grow within the organization.
Build relationships and influence Suppliers by meeting quarterly to discuss the BA program and feedback for the BA.