Sr Analyst-Digital Brand Advocate

Lowe's Companies, Inc.•Mooresville, NC

19h•Onsite

About The Position

The Sr Analyst-Digital Brand Advocate will work with strategic suppliers and online merchants to optimize brand focused, online customer experiences on Lowes.com. The Sr Analyst will build strong business relationships with suppliers to analyze and improve online sales, traffic and conversion through identifying and improving product assortment, online content, browse behavior, promotions, fulfillment, inventory and returns. This role will ensure that existing, new and promotional items are optimized and offer support when suppliers need help with online/system troubleshooting. The Sr Analyst will also be responsible for understanding customer behavior, building strategic plans and leading presentations with supplier and merchandising partners to gain alignment on planned initiatives. This role will support omnichannel retail strategies and partner with cross-functional leadership to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.

Requirements

Bachelor’s degree in business, marketing, finance, statistics or related field or equivalent years of experience in lieu of education requirement, if applicable
4-5 years of experience in ecommerce, digital/retail merchandising, digital marketing and vendor management
Proven experience with major consumer brands and how to support and differentiate them in the digital space
Experience in optimizing flexible fulfillment models with a multi-channel retailer

Nice To Haves

Master’s degree in business, marketing, finance, statistics or related field or equivalent experience

Responsibilities

Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion
Leverage inputs from customer satisfaction score, reviews and questions and answers to continuously improve the overall customer experience for assigned brand(s)
Act as the subject matter expert for the supported brand(s) assortment and strategy
Serve as the primary point of contact for issues pertaining to online SKU presentation and brand performance
Build and lead presentations with suppliers and merchants to support strategic plans and analyze execution
Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategies
Create project plans and align with merchandising and supplier to drive execution
Analyze competitive data to provide SKU and pricing optimization recommendations
Utilize knowledge of the shopping funnel and site technologies to optimize the search and browse experience for assigned brand(s)
Work closely with content management to optimize premium content for assigned brand(s) and prioritize execution to maximize returns
Serve as a mentor for less experienced analysts