Lead Analyst-Digital Brand Advocate

Lowe's Companies, Inc.•Mooresville, NC

2d•Onsite

About The Position

The Lead Analyst-Digital Brand Advocate will work with strategic suppliers and cross-functional teams to optimize brand focused, online customer experiences on Lowes.com. The Lead Analyst will build strong business relationships with suppliers to analyze and improve online sales, traffic and conversion through identifying and improving online content, browse behavior, promotions, fulfillment, assortment mix, inventory and returns. This role will ensure that existing, new and promotional items are optimized and offer support when suppliers need help with online/system troubleshooting. The Lead will also be responsible for understanding customer behavior, building strategic plans and leading presentations with supplier and merchandising partners to gain alignment on planned initiatives. The Lead Analyst will support omnichannel retail strategies and partner with cross-functional leadership to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.

Requirements

Bachelor’s degree in business, marketing, finance, statistics or related field or equivalent years of experience in lieu of education requirement, if applicable
6-7 years of experience in ecommerce, digital/retail merchandising, digital marketing or vendor management
Experience in optimizing flexible fulfillment models with a multi-channel retailer
Experience analyzing assortments to determine gaps and optimize mix
Proven experience leading and/or facilitating complex projects that require multiple stakeholders and drive impacts across the greater organization
Proven experience with major consumer brands and how to support and differentiate them in the digital space

Nice To Haves

Master’s degree in business, marketing, finance, statistics or related field or equivalent experience

Responsibilities

Analyze key performance indicators to identify opportunities to improve the online experience, streamline fulfillment, maximize assortment and drive conversion
Leverage inputs from customer satisfaction score, reviews and question and answers to continuously improve the overall customer experience for assigned brand(s)
Act as the subject matter expert for the supported brand(s) assortment and strategy
Serve as the primary point of contact for issues pertaining to online SKU presentation and brand performance
Build and lead presentations with suppliers and merchants to drive strategic plans and analyze execution.
Consistently report and communicate to senior leaders both internally and with the supported vendor
Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategies
Analyze competitive data to provide SKU and pricing optimization recommendations
Utilize knowledge of the shopping funnel and site technologies to optimize the search and browse experience for assigned brand(s)
Work closely with content management to optimize premium content for assigned brand(s) and prioritize execution to maximize returns
Create project plans and align with merchandising and supplier to drive execution
Analyze sales and distribution of direct-to-consumer products to provide insights and recommendations for core and regional merchants
Act as a subject matter expert for new team members, provide troubleshooting opportunities, mentoring and take an active role in onboarding and coaching new advocates