Mgr, Business Events

STIHL • Virginia Beach, VA

19h

About The Position

As a family-owned company, it’s the people who continue to make STIHL a successful, world-class brand. Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovations, high-quality products and comprehensive service. We are seeking a Manager of Business Events to join the team. With competitive compensation, excellent benefits and exciting growth potential, it is a great time to join the STIHL team! Why You’ll Love Working at STIHL: Competitive pay with multiple bonus opportunities and potential for annual merit increases Excellent health benefits including Medical, Dental & Vision Insurance Onsite Health & Wellness Center for employees and eligible family members Company-paid Life Insurance and Short & Long-Term Disability Robust retirement offerings including: A fully vested Pension Plan after 5 years A 401(k) with generous employer match Paid time off including 11 Paid Holidays A strong culture of stability, community, and innovation About YouYou are responsible for leading the strategic planning, development, and execution of STIHL’s national business events, dealer meetings, and trade show presence. You drive process improvements, manage budgets and vendors, and ensure that event initiatives align with organizational goals and brand strategy.

Requirements

• Bachelor’s degree
• Exceptional time, resource management, and organizational skills
• 3+ years of progressive experience in event management, trade show operations, or corporate marketing.
• Experience leading cross-functional teams and agency partners in high-visibility projects.
• Advanced presentation and reporting skills with proficiency in PowerPoint, Excel, and data visualization tools.
• Ability to manage multiple high-priority projects simultaneously in a fast-paced environment.
• Innovative mindset with the ability to create memorable, audience-driven experiences.
• Attention to detail with a commitment to quality, consistency, and brand integrity.
• Travel approximately 25 nights per year.
• Demonstrated success fostering cross-functional collaboration and building alignment across complex organizational structures.
• Flexible and adaptable, able to navigate change while maintaining focus on key business outcomes.
• Proven experience in brand development and marketing management.

Responsibilities

• Program Management: In coordination with partners and management, develops annual strategic plans, goals, budgets, and KPI targets for business events/ trade shows. Oversees financial performance, contracts, and deliverables.
• Tradeshow Programs: Leads the strategy, design, and execution of national trade show booths, sponsorships, and experiences. Coordinates with product, marketing, and business development teams to showcase innovations and ensure consistent brand representation.
• Business Events Programs: Oversees the planning, coordination, and execution of high-level business events and dealer meetings, including agenda development, content alignment, and logistics management.
• Tour Guide Program: Manages the Business Events tour guide program, including recruitment, training, scheduling, and logistics.
• Planning: Creates and manages the annual calendar, project timelines, and milestones for all business events, dealer meetings, and national trade shows to ensure timely execution and cross-departmental alignment.
• Process Improvement: Develops and implements strategic process improvement initiatives to enhance efficiency, streamline workflows, and optimize resource utilization across event and trade show operations.
• Reporting: Establishes and monitors KPI goals; prepares executive-level reports and presentations to communicate event performance, outcomes, and recommendations.
• External Relationship Development: Identifies, evaluates, and manages relationships with venues, vendors, and suppliers for future events and ongoing programs. Negotiates and maintains vendor contracts, SOWs, and performance expectations.
• Internal Relationship Development: Leads coordination across internal teams (marketing, sales, product, BD) and external partners to deliver seamless event experiences. Ensures consistent communication and alignment on priorities, deliverables, and brand standards.
• All other duties and responsibilities as assigned

Benefits

• Competitive pay with multiple bonus opportunities and potential for annual merit increases
• Excellent health benefits including Medical, Dental & Vision Insurance
• Onsite Health & Wellness Center for employees and eligible family members
• Company-paid Life Insurance and Short & Long-Term Disability
• Robust retirement offerings including:
• A fully vested Pension Plan after 5 years
• A 401(k) with generous employer match
• Paid time off including 11 Paid Holidays
• A strong culture of stability, community, and innovation

What This Job Offers

• Job Type: Full-time
• Career Level: Manager