Merchandising Specialist II

Shutterfly•Durham, NC

5h•Onsite

About The Position

At Spoonflower (part of the Shutterfly family of brands) our mission is to empower your vision by helping you discover the perfect design for you and your print on wallpaper, fabric, or home decor. Spoonflower connects independent artists worldwide who create designs with consumers, makers, and interior designers looking for unique designs and products that are right for their projects. The Merchandising Specialist II supports our Homeowner business and is responsible for defining and driving preseason merchandising and strategy, with a focus on optimizing product and design performance. This role leverages data and insights, deeply understands customer intent and preferences, quickly identifies trends, and determines what products and designs are featured where and why. This role leads pre-season planning and has accountability of in-season execution. Success is defined by proactive planning, analytical rigor, and measurable business impact. This role will support our homeowner customer, with a focus on Decor and Interiors FBTY assortment.

Requirements

Bachelors degree required
3-5+ years of experience in merchandising, business development, or buying
Strong analytical skills with experience translating data into business strategy
Experience with CMS platforms, ecommerce tools, and data platforms
Proven ability to develop merchandising and marketing strategies that drive measurable results
Highly organized with the ability to manage multiple priorities in a fast-paced environment

Nice To Haves

Experience in Fabric and Textiles category preferred

Responsibilities

Lead design and product curation strategy; balancing trends, performance, and customer intent.
Create, own, and develop the seasonal merchandising strategy and calendar.
Determine when specific styles, collections, themes, and trends need to be surfaced.
Align product and design priorities with marketing priorities to meet category plans while maximizing seasonal and consumer demand trends.
Define product and design assortment and placement strategy across digital (site and channel feeds) utilizing data and insights from ecom and growth marketing teams.
Take action on any high touch artist outreach needed; either directly with artists or with support from customer support.
Analyze product and design performance across key KPI’s - customer count, engagement, conversion, AOV, ASP, unit demand, revenue, and gross margin.
Establish and lead regular product and design performance reviews, elevating insights beyond reporting into strategic action on a monthly and quarterly basis.
Develop framework for design lifecycle management (launch, evaluate, scale, optimize, retire).
Execute promotion setup and governance, ensuring accuracy and consistency across systems (contentful, commerce tools, admin, etc)
Maintain accountability for product data integrity and taxonomy across systems – both consumer facing and internal facing.
Seek accountability for design data integrity and taxonomy – enabling effective filtering, search, and discoverability.
Act as an owner- being the central point of connection between merchandising, growth marketing, ecom, creative, customer support and data teams.
Provide input on priorities and workload, ensuring efficient focus, time, and execution is prioritized on defined business goals.
Ability to win as a team – proactive outreach and support to high value customers as needed.