Merchandising Marketing Associate

Driscoll’s•Watsonville, CA

17h•Hybrid

About The Position

Are you ready to be part of a dynamic new initiative at Driscoll’s that will shape the future of in-store experiences for shoppers? As a Merchandising Associate, reporting directly to the Merchandising Manager, you'll play a pivotal role in creating customer-specific merchandising strategies that bring our brand to life on the shelf. You’ll be at the forefront of enhancing shopper engagement by driving impactful shelf placements and optimized product distribution, contributing directly to our sales growth and brand visibility. This role offers the chance to collaborate with a vibrant, cross-functional team, including Brand Marketing, Shopper Marketing, Market Insights, Sales, and Category Management, to execute innovative merchandising plans that boost Driscoll’s presence in stores nationwide. If you're passionate about transforming the way shoppers experience products, this is your opportunity to make an impact and help drive the success of a fresh and exciting initiative!

Requirements

Bachelor’s Degree or 1-2 years in Grocery Merchandising, Grocery Store Operations, CPG Space Planning.
1-2 years of experience in merchandising, grocery operations, or a related field.
Experience in the CPG industry is a plus.
Strong analytical skills with an ability to interpret data and generate actionable insights.
Intermediate proficiency in business intelligence tools (e.g., IRI, Nielsen, Tableau) and the Microsoft Office Suite for tracking and reporting on merchandising performance.
Proficient in space planning tools (e.g. Spaceman, JDA Space Planning).
Demonstrated ability to work cross-functionally and proactively communicate progress, insights, and risks to stakeholders.
Excellent communication skills, both written and verbal, with the ability to work effectively across teams.
Strong attention to detail, with the ability to manage multiple tasks and projects in a fast-paced environment.
Valid driver’s license and eligibility for company vehicle insurance required.
Ability to travel as needed for store visits and customer meetings (up to 20%).

Responsibilities

Assist in the execution of retail merchandising plans, including developing presentations and coordinating cross-functionally with Marketing, Sales, Category Management, and vendor partners to ensure alignment with Driscoll’s and customer growth objectives.
Analyze sales data, in-store conditions, and competitive activity to identify merchandising opportunities and generate insights; support development of action plans that improve visibility, reduce shopper friction, and drive shopper engagement.
Use planogram software to design and maintain shelf layouts that optimize space, improve product visibility, and align with merchandising strategies.
Support creation and maintenance of account-specific playbooks, outlining best practices for product placement, competitive positioning, and seasonal execution.
Track the performance of in-store merchandising initiatives by analyzing data and generating reports to evaluate ROI and identify opportunities for continuous improvement. Maintain regular communication to ensure alignment on performance insights and recommended actions.
Maintain clear and consistent communication with internal teams and external partners to ensure alignment with merchandising priorities and expectations. Manage brand asset distribution for Driscoll’s to retail customers through third-party print and distribution vendors.
Assist in executing marketing programs, new product launches, distribution gains, and shopper marketing initiatives to maximize shelf space and sales performance.