Membership Retention & Email Marketing Manager

AARP • Washington, DC

4d • Hybrid

About The Position

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.
The Membership Retention & Email Marketing Manager renews existing and lapsed members through traditional marketing channels such as direct mail, email and other digital initiatives. This includes mail and email project management, oversees management of weekly email deployments, and creates and updates experience fragments in Adobe Experience Manager. Executes campaigns, and manages complex, detailed operational work. Strategizes, designs, and executes tests to improve member response. Partners closely across the team and with key business partners to ensure coordination and smooth execution of tests and campaigns. Tracks and assesses campaign results and adjusts marketing strategies and plans to meet changing markets and competitive conditions. Collaborates with management to identify opportunities to streamline marketing processes and to develop new procedures that support the business unit/department.
This Marketing Manager develops and implements testing strategies to optimize member engagement and response rates, partnering closely with internal teams and key business stakeholders to ensure seamless execution of campaigns and tests. This position monitors and analyzes campaign performance, adjusting strategies to align with evolving market trends and competitive conditions.

Requirements

• Bachelor’s degree required, with a minimum of 8 years of experience in direct response marketing.
• Demonstrated expertise in direct response marketing strategies is essential, particularly in campaign execution, tracking, and reporting. Proven success with direct mail and email campaigns to drive orders and retention. Hands-on experience using Adobe Experience Manager preferred.
• Proficiency in analytics is critical, with the ability to design and execute A/B and multivariate testing, with experience in campaign reporting tools such as BI and Tableau preferred. The ability and curiosity to learn new marketing and analytics tools are crucial.
• Advanced Excel skills for managing project matrices and summarizing reports.
• Excellent verbal and written communication skills, with the ability to convey complex ideas clearly and effectively.
• AARP will not sponsor an employment visa for this position at this time.
• Regular and reliable job attendance.
• Effective verbal and written communication skills.
• Exhibit respect and understanding of others to maintain professional relationships.
• Independent judgement in evaluation options to make sound decisions.
• In office/open office environment with the ability to work effectively surrounded by moderate noise.

Nice To Haves

• Tangible experience using machine learning and content resources to deliver personalized 1-to-1 experiences is a plus.

Responsibilities

• Supports internal and/or external teams and clients by creating proposals, presentations, and other materials using product/program information, data, and media insights.
• Assists with planning, creation, and execution of various strategic marketing communications.
• Consults and collaborates with cross-functional teams, colleagues, and leadership to deliver effective programs and other client offerings that advance organizational goals.
• Monitors the competitive landscape and market trends to identify new opportunities for the organization to shape products, programs, and/or services most relevant to the target audience.
• Provides guidance on marketing best practices and campaign strategies to colleagues and/or external partners as necessary. Advises campaign stakeholders about next steps, opportunities, and risks based on best practices and lessons learned.
• Observes, reviews, and measures the campaign outcomes, proactively elevating lessons learned to key stakeholders.

Benefits

• AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees