Membership Marketing Lead - Women Leading Travel

Skift

6d•Remote

About The Position

Skift is seeking a driven, marketing-savvy Membership Marketing Lead to help grow its flagship executive community, Women Leading Travel (WLT). This role involves strategic ownership of building a membership marketing engine focused on growth and retention, alongside hands-on execution of the day-to-day member experience. The successful candidate will shape campaigns, craft messaging, analyze performance data, and adapt strategies based on insights. This is an opportunity to scale a purpose-driven global brand within a leading travel media company. Candidates based in Canada are prioritized.

Requirements

3–5 years in membership, community management, marketing, or client success, ideally in media, associations, or events.
A track record of designing and running marketing campaigns with measurable acquisition and retention results.
Strong writing skills, capable of crafting persuasive outreach emails, concise value propositions, and engaging subject lines.
Hands-on experience with CRM tools (HubSpot preferred), marketing automation platforms, and building nurture sequences or conversion funnels.
Comfort working with data — pulling reports, spotting trends, and translating numbers into actionable steps.
Strong organizational skills, able to manage multiple campaigns, regional events, and outreach cycles concurrently.
A self-directed approach, comfortable owning high-visibility programs independently in a remote, async-first environment.

Responsibilities

Own WLT's membership marketing strategy worldwide, building multi-channel campaigns (email, social, partnerships) aimed at growing membership and lowering churn.
Design and refine lead nurture flows, running ongoing tests on messaging, cadence, and offers to lift conversion.
Monitor and report on core metrics — conversion, opens, renewals — using that data to sharpen strategy and tailor outreach across the member journey.
Manage the entire member lifecycle, from application and onboarding through ongoing engagement and renewal.
Run recruitment campaigns and maintain a forward-looking retention calendar that flags upcoming renewals early enough to act on them.
Draft monthly member communications and partner updates that reinforce WLT's value and keep the community engaged.
Build out WLT's messaging playbook — recruitment and retention copy across email, landing pages, and reporting that clearly shows ROI.
Run the Member Ambassador Program and regional meetups, including venue coordination, folding event marketing into the broader growth strategy.
Maintain CRM dashboards that give leadership visibility into pipeline and retention health, working closely with cross-functional partners.