Membership Growth Specialist

YWCA of Asheville • Asheville, NC

9h • Onsite

About The Position

The Membership Growth Specialist drives the financial sustainability of the Health & Wellness programs by leading mission-driven sales initiatives. This role uniquely bridges revenue generation and equitable access: we ask individuals and businesses who can support our programs at full rates to do so, directly funding income-based membership applications for community members who need financial assistance. You will be the primary driver for bringing new households into the YWCA member community. Your work ensures that revenue from those who can afford it creates the resources necessary to provide access to those who cannot. Every membership conversation must explicitly connect the prospect's participation to the YWCA's core mission: to eliminate racism and empower women, promoting peace, justice, and dignity for all. We do not separate sales from social impact; your ability to articulate how a membership dollar funds the mission is central to closing the sale. Success is measured by paid net new member enrollment, prospect conversion, and quarterly revenue growth. We seek a candidate committed to inclusive communication, capable of engaging with people of all backgrounds, identities, and lived experiences with empathy, clarity, and respect.

Requirements

• A relevant four-year degree; OR A high school diploma/GED with significant professional sales, customer service, or community organizing experience; OR A combination of non-traditional training, community leadership, and relevant experience.
• Mission-Aligned Sales Mindset: Ability to sell a product by articulating its social impact. Must be able to confidently and accurately explain the YWCA's mission to eliminate racism and empower women, promoting peace, justice, and dignity for all, and connect this mission directly to the benefits and expectations of membership. Comfortable discussing money, tiers, and subsidies openly and respectfully.
• Inclusive Communication: Ability to connect authentically with diverse communities, demonstrating cultural humility and best practice communication skills in complex situations.
• Resilience & Adaptability: Proven track record of achieving sales and engagement goals in resource-constrained environments.
• Relational Connection: Ability to build genuine trust with diverse community members.
• Strong computer skills (Google Suite); willingness to learn Daxko and all required systems for membership management.
• Reliable transportation is required for engagement initiatives.

Nice To Haves

• Bilingual in Spanish/additional languages is a plus.

Responsibilities

• Execute Sales Strategies: Implement targeted outreach initiatives to identify and engage prospective members. Focus on engaging prospects through authentic conversations where the YWCA's mission is the primary value proposition.
• Mission-Centered Enrollment Conversations: Conduct discussions with prospects to understand their interests and needs, and guide them to the appropriate contribution level.
• Sales Approach: Every sale is an invitation to join a mission. You must be able to clearly explain how member contributions directly fund our work to eliminate racism and empower women, promoting peace, justice, and dignity for all.
• Meet Growth Targets: Achieve defined, specific quarterly goals in the role plan for prospect conversion, new membership, and personal training sales. Track and report outcomes to leadership.
• Prospect Management: Manage inbound inquiries (phone, email, mail) with timeliness, guiding prospects through the sales process while ensuring they deeply understand the social impact of their commitment to the YWCA.
• Develop Business and Organization Member Prospects: Engage local businesses and non-profits for group membership packages. Clearly communicate to partners how their investment in employee wellness supports our broader mission, ensuring organizational alignment with the YWCA. These partnerships serve as critical revenue streams that fund individual access for community members.
• Event Activation: Provide membership information and facilitate sales at health and wellness events (minimum 2 hours/month). At these events, focus on identifying prospects and facilitating immediate sign-ups, ensuring every interaction highlights why the YWCA exists and how it serves the community.
• Ambassador Training: Ensure staff, board members, and volunteers know how to explain that sales enable us to continue our mission. Ensure the whole team understands that generating revenue is a form of mission fulfillment aligned with eliminating racism and empowering women, promoting peace, justice, and dignity for all.
• Data Integrity: Accurately track all enrollment data, partnership leads, and revenue metrics in the required organizational systems.
• Problem Solving: Resolve enrollment barriers or pricing questions quickly, applying a structured, solution-oriented approach that prioritizes retention and clarity.

Benefits

• Performance Bonuses based on enrollment targets
• Quarterly Performance Bonus: Eligible team members can earn bonuses based on achieving: Net New Paid Memberships (Revenue target), Prospect conversion, Ancillary Service Sales (Personal Training sessions sold)

What This Job Offers

• Job Type: Part-time
• Career Level: Entry Level
• Education Level: High school or GED