Membership Director

Girl Scouts of the Colonial Coast•Chesapeake, VA

12d•$65,000 - $75,000•Hybrid

About The Position

Girl Scouts of the Colonial Coast (GSCCC) is looking for an influential and persuasive leader who can speak passionately and with conviction about the Girl Scout experience and promote its importance to the public. The successful candidate will be a results-driven, goal-orientated, motivated individual with strong sales techniques to develop and execute effective recruitment strategies that reach new girl and adult membership goals. Extensive travel throughout their assigned area and flexible hours are required. Work with a diverse group of professionals in a dynamic environment that empowers you to explore your full potential. SUMMARY OF POSITION The membership director is responsible for girl and adult recruitment and retention to achieve Council membership goals. Recruitment : Develop lead generation/recruitment strategies, plans, and protocols based on market-driven and targeted data to convert prospective members (leads) to registered members. Retention : Responsible for girl and volunteer retention efforts focused on retaining current members through 1) consistent communication and messaging, 2) innovative training and development, 3) recognition and appreciation programs, and 4) professional staff support and technology. This position also coordinates volunteer management to ensure high-quality, progressive, volunteer-led delivery of the Girl Scout Leadership Experience to girl members.

Requirements

Bachelor’s degree in a related field or equivalent professional experience.
Minimum 5 years’ experience in marketing or management with proven sales and customer services results preferrable within a non-profit or youth-based organization.
Must have supervisory experience leading a professional team.
Must have volunteer management experience.
Excellent technical computer skills in Microsoft Office including Word, Excel, Outlook, and customer relationship management systems (Salesforce preferred).
Ability to learn new software as required.
Ability to project a high level of professionalism while networking in the public arena.
Ability to speak passionately and with conviction about the organizational mission and its importance to the public.
Demonstrated reasoning and negotiation skills to identify and resolve conflict.
Demonstrated experience in the development and administration of budgets.
Ability to analyze information, formulate work plans, articulate goals, and produce required statistical reports.
Ability to work independently and prioritize work while managing multiple deadlines.
Demonstrated commitment and ability to interact with diverse populations.
Ability to work a flexible schedule including evening and weekends.
Ability to travel throughout Council jurisdiction.
Must have personal transportation, possess a valid driver’s license, personal auto insurance, and meet the Council insurance company’s requirement for coverage.
Subscribe to the principles of the Girl Scout Movement and become a registered member of GSUSA.
Successfully pass background investigation.

Nice To Haves

Knowledge of Girl Scouting preferred.
Excellent technical computer skills in Microsoft Office including Word, Excel, Outlook, and customer relationship management systems (Salesforce preferred).

Responsibilities

Assess current membership state and identify opportunities for growth across Council jurisdiction.
Create a market-driven, targeted recruitment and conversion plan for the Girl Scout product.
Oversee the development and maintenance of the girl and volunteer opportunity catalog posted online to drive recruitment to specific opportunities for participation in Girl Scouting.
Collaborate with marketing to develop effective campaign structures to track success and ROI of recruitment methods and tactics.
Monitor analytics on membership demographics, growth, and recruitment/conversion efforts.
Review numbers for opportunities and deficiencies.
Create and execute recruitment and lead generation strategies.
Monitor status reports of lead results to ensure goals are achieved.
Prepare technical reports by collecting, analyzing, and summarizing information and trends from internal and external data sources to provide real time information on membership trends and opportunities.
Establish relationships with area schools and district leadership.
Identify and participate in opportunities to build community presence and membership growth for girls and adults.
Create and execute campaigns and strategies for member renewal and retention.
Develop innovative strategies and effective services for supporting girl and adult membership.
Conduct yearly performance assessments and develop action plans as needed.
Manage membership conflict resolution; establish administrative procedures.
Interpret GSCCC and GSUSA volunteer, safety, and risk management policies and standards, and monitor volunteer practices to ensure compliance.
Provide interpretation of GSUSA initiatives and national and local trends affecting girls throughout the council jurisdiction.
Develop and implement volunteer management strategies and plan to ensure all volunteers are welcomed, oriented, trained, supported, recognized, and evaluated.
Oversee all adult and girl training opportunities related to the Girl Scout Leadership Experience.
Promote the use of technology and support volunteers in the usage of VTK (volunteer toolkit).
Oversee volunteer recognition program, girl awards (Bronze, Silver, Gold, etc.), and extended travel approval process.
Ensure volunteers have appropriate resources and support to provide high-quality, relevant participation options based on the Girl Scout Leadership experience for all girl members.
Serve as a key member of the Council’s leadership team helping to establish priorities, launch new initiatives, align resources, adapt systems, and champion change.
Ensure efficient collaboration between the recruitment and retention teams to provide the highest level of customer service.
Prepare technical reports by collecting, analyzing, and summarizing information and trends from internal and external data sources to provide real time information on membership trends and opportunities.
Represent Girl Scouting in the community through presentations, collaborative efforts, and networking.
Exercise management, operational, and budgetary oversight in all areas of accountability.
Lead, motivate, and retain a high performing staff.
Evaluate and manage team performance.
Ensure full team effort, optimal productivity levels, and attainment of team/individual goals.
Actively support and promote the Council’s commitment to excellent customer service, membership growth, community visibility, fundraising, diversity, and safety.