Director, Membership Strategy

BTC Inc•Nashville, TN

16d•Remote

About The Position

We are hiring a senior membership and platform leader to architect and run our institutional membership offering, unifying our media, events, and enterprise products into a single, indispensable experience for our audiences. In this role, you will own the design and evolution of a bundled membership model that shifts BTC Inc. from transactional, event-driven revenue to recurring, multi-budget relationships. You will define the membership architecture, design the member experience end-to-end, standardize bundles and value delivery, and ensure that our distinct business lines ship as one cohesive product. We are looking for a leader who can move fast, ship early, learn from the market, and iterate quickly. This role is ideal for a systems thinker who has built or significantly shaped membership-driven businesses in trade associations, research firms, executive networks, or multi-product media/events bundles. You're comfortable turning strategic vision into pricing, packaging, and member journeys. You thrive in ambiguity, prefer clear frameworks, and balance near-term revenue with long-term member value.

Requirements

The ideal candidate has built or scaled a membership business where the value is a mix of content, access, events, and community—not just a software product.
8+ years in membership strategy, member experience, or platform roles—ideally within industry associations, trade groups, executive networks, research/advisory firms, membership-driven media, or institutional events businesses
You've designed tiered membership models from scratch or significantly evolved existing ones, and you understand how to structure benefits that justify premium pricing ($50K+ annually)
Experience creating and operating member programming—peer communities, working groups, executive forums, or similar engagement mechanisms that drive retention beyond the core product
Proven ability to design pricing and packaging that aligns member value, cost to serve, and sales motion across multiple product lines
Comfortable building and iterating on offerings using data from pilots, renewals, win/loss analysis, and member feedback
Strong grasp of membership economics: ARR, NRR, cohort retention, utilization rates, and how they influence roadmap and resource allocation
Track record of partnering closely with Sales, Finance, Events, and Marketing on GTM design, compensation, and rules of engagement
Demonstrated success leading cross-functional initiatives where you don't own all the resources—you influence through clarity, frameworks, and trust
Comfortable owning a 0→1 or 1→N initiative with imperfect inputs, evolving constraints, and clear accountability for outcomes
Bias toward structured thinking, clear communication, and simple, measurable definitions of success
Strong familiarity with Bitcoin, capital markets, and/or institutional finance required; deep conviction in Bitcoin's role in corporate treasury strategy preferred

Nice To Haves

Experience with ASAE, association management, or membership certification programs.
Background in policy, regulatory affairs, or industry advocacy.

Responsibilities

Platform & Membership Architecture
Design and maintain the blueprint for BTC Inc.'s institutional membership (tiers, benefits, credits, constraints)
Bundle events, media, education, research, and advisory into coherent membership offerings that feel like one product
Set clear rules for what is bundled vs. sold à la carte and translate the strategy into concrete benefits and utilization targets
RevOps, Pricing & GTM
Own membership pricing and packaging, including list prices, discount guardrails, and upgrade paths across tiers
Partner with RevOps, Sales, and Finance on quoting, approvals, compensation, and rules of engagement so memberships are the default motion
Build and refine plays, talk tracks, and collateral to move existing sponsors and advertisers into the membership model
Member Experience & Outcomes
Define the end-to-end member journey from sale through onboarding, activation, engagement, and renewal across all business lines
Create programming that drives ongoing member engagement—peer networking, working groups, exclusive briefings, and executive connections
Stand up simple playbooks and metrics for utilization, engagement, and QBRs—and use them to drive retention and expansion
Own member success: ensure members see tangible ROI from both the product bundle and the community, and identify gaps that increase stickiness
Strategy & Cross-Functional Leadership
Act as the internal owner of the institutional membership thesis and roadmap, informed by market feedback and performance data
Align Sales, Events, Media, and Education leaders around clear priorities, constraints, and success metrics
Provide regular, simple reporting on platform health (ARR, NRR, utilization, engagement) and recommend tradeoffs between short-term revenue and long-term moat