Membership Recruitment Strategy Manager

Girl Scouts Of Central TexasAustin, TX
7d

About The Position

The Recruitment Strategy Manager plays a pivotal role in driving membership growth by developing, implementing, and evaluating comprehensive year-round recruitment sales strategies for both youth and adult members within the council. This position provides leadership and management oversight to a team dedicated to lead acquisition, cultivation, conversion, and placement across our service area. Additionally, the Recruitment Strategy Manager ensures the maintenance and effectiveness of all systems that support recruitment functions.

Requirements

  • Three or more years of experience in sales, lead management, workflow systems, and data analysis/reporting.
  • Five or more years of experience in membership-based, youth-focused, or related organizations.
  • Three or more years of supervisory experience with a proven ability to lead inclusive, innovative, and high-performing teams.
  • Strong interpersonal skills, including a natural curiosity and openness about other perspectives and an ability to be diplomatic and professional when interacting with a wide variety of people and sensitive situations.
  • Ability to assess training needs of staff and provide coaching to increase staff empowerment, efficiency, problem-solving skills, and performance.
  • Ability to work effectively cross-departmentally, cultivating a culture of collaboration, and demonstrating respect for cross-departmental processes, staffing, and expertise.
  • Effectively interact, work, and collaborate with people of various cultural backgrounds and promote an environment of inclusivity.
  • Ability to positively influence others and maintain effective relationships with key stakeholders.
  • Ability to critically assess current processes and suggest improvements.
  • Strong written and oral communication, public speaking, and presentation skills.
  • High-level proficiency in Microsoft Excel, Word, and Outlook or similar productivity software.
  • Ability to make a commitment to the philosophy of Girl Scouting, both nationally and locally.
  • Capable of maintaining strict confidentiality and professionalism when handling sensitive information.
  • Yearly membership in GSUSA is required.
  • Maintains a valid TX driver’s license, an acceptable driving record, acceptable vehicle insurance, and reliable transportation to travel within Girls Scouts of Central Texas service area.
  • Satisfactory results from a criminal background check.
  • Bachelor's degree in a field related to the job or an acceptable combination of education and experience to meet job qualifications.

Nice To Haves

  • Experience with CRM software tools (e.g., Salesforce), data warehouse tools (e.g., Looker), and task management software (e.g., Asana).
  • Non-profit experience.
  • Bilingual in English/Spanish.

Responsibilities

  • Provides strategic leadership in the creation and implementation of agile, data-based, and responsive council-wide membership recruitment strategies for both youth and adults.
  • Equips member-facing teams with effective tools, resources, and messaging to support prospect conversion.
  • Oversees a team dedicated to member acquisition enablement, including lead management.
  • Partners with cross-functional teams to ensure recruitment strategies align with council priorities and strategic plans.
  • Collaborates frequently with the marketing team to develop content and assets to drive membership recruitment, ensuring those materials are accessible, effective, and aligned with the sales process.
  • Provides strategic guidance and tactical plans for establishing, cultivating, and maintaining relationships with schools, like-minded community organizations, faith-based organizations, and businesses to promote and deliver Girl Scouting within our service area.
  • Sets clear expectations and leads a high-performing team through innovation and effective delegation.
  • Provides coaching, training, and development opportunities to foster a culture of teamwork and achievement.
  • Champions diversity, equity, inclusion, and access in all aspects of leadership and team development.
  • Builds strong relationships with internal stakeholders and external partners to support recruitment goals.
  • Collaborates across departments to align efforts with mission objectives.
  • Engages with peer councils to identify and apply best practices from the broader Girl Scout movement.
  • Develops and manages departmental budgets, ensuring strategic resource allocation.
  • Leads various projects related to this role, monitoring progress and keeping stakeholders informed throughout project lifecycles
  • Communicates effectively across multiple platforms including email, social media, presentations, and training sessions.
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