Medicare Brand Marketing Manager - Preferred Hybrid in Minneapolis, MN

UnitedHealth Group•Minneapolis, MN

3d•Hybrid

About The Position

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together As part of UnitedHealthcare Government Programs, UnitedHealthcare serves nearly one in four Medicare beneficiaries. As the largest business dedicated to the health and well-being needs of seniors and retirees, UHC has grown to become the preferred choice for people seeking Medicare products. Today, we remain committed to providing people with a choice of innovative health and well-being solutions that help them access the quality care they need and enjoy the superior experience they deserve. The Medicare Brand Marketing Manager will work with the business, immersed in the consumers, products, culture and market dynamics, across leadership, sales and product, to ideate, build, promote and deploy new brand marketing strategies in partnership with the creative, media and agency partners. This position sits within the Medicare Product Marketing and Growth organization, specifically on the Medicare Brand Strategy team, which is responsible for shaping and evolving the Medicare brand across Medicare Advantage and Medicare Supplement. In this role, the Medicare Brand Marketing Manager supports the development and activation of brand and marketing communication strategies that translate business vision into clear, compelling value stories—driving consumer trust, preference, and emotional connection with the brand. The Medicare Brand Marketing Manager helps deliver plan year messaging, value propositions, and integrated creative campaigns, working closely with content & creative, consumer digital, product, and distribution partners to bring the brand story to life across owned and paid channels. A core responsibility of this role is monitoring brand health—including awareness, consideration, and consumer perceptions—and using these insights to help inform ongoing brand and messaging evolution. This role stays closely connected to consumer, cultural, and marketplace trends, helping translate insights into relevant, timely brand expressions across acquisition, member, local, and channel marketing.

Requirements

4+ years of direct-to-consumer Marketing experience
Experience working with brand and creative teams or agencies to develop, plan and execute multi-channel marketing campaigns
Experience working in and engaging with clients and/or stakeholders in a matrixed, fast-paced, dynamic environment
Proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint
Demonstrated ability to collaborate and create strategies cross-functionally
Proven ability to be highly organized and to multi-task, managing and prioritizing several deliverables at a given time
Proven solid personal communication skills and the ability to influence and build collaborative relationships across the business
Proven comfortable with ambiguity and able to shift projects and strategies to meet the changing landscape

Nice To Haves

Experience in competitive analysis tools (e.g. Competiscan, MediaRadar, etc.)
Experience leading marketing strategy for new video development
Experience in Medicare or Medicaid Marketing

Responsibilities

Lead Medicare brand competitive intelligence strategy and artifacts, partnering closely with Strategic Insights and key marketing stakeholders to deliver actionable insights that inform UHC Medicare positioning, messaging, and go-to-market decisions. Manage ad‑hoc brand competitive deep dives throughout the year on priority topics, products, and features to inform business decisions
Serve as the marketing SME for the Competitive Intelligence AI tool, ensuring marketer perspectives are represented as new capabilities are explored, tested, and refined. Support continued adoption through end‑user education, trainings, and rollout support as needed
Oversee development of key brand assets and storytelling initiatives, including member testimonial strategy and content, from concept through execution
Support the annual Medicare Brand campaign, managing the paid digital strategy and execution. Develop compelling marketing plans and briefs and then activate through marketing teams and cross-functional partners. Partner cross‑functionally with Brand and Creative, Legal, Compliance, Regulatory Affairs, and external agencies to ensure work is effective, compliant, and on strategy
Contribute to the development of Medicare brand messaging and leadership messaging, based in consumer insights, helping shape and evolve the Medicare value story in collaboration with Corporate Brand, Product, and LCRA partners
Advance endorsement and claims strategy, ensuring all messaging is validated, compliant, and effectively leveraged across marketing channels. Proactively develop the strategy and identify new opportunities based on consumer needs and trends. Develop marketing playbooks and marketing plans to educate end users and serve as the primary marketing point of contact for endorsement‑related guidance and marketing strategies
Support brand governance and naming strategy, working alongside Corporate Brand, Creative, and Marketing Leadership. Ensure naming recommendations are consumer-centric, compliant, aligned to brand standards, and ready for market use
Champion innovation and capability development in partnership with marketing teams and the business (distribution, product, experience, digital, etc.), guiding from discovery, concept and readiness through landing as operationalized capability